NEW YORK–(BUSINESS WIRE)–The Area Group, (NYSE American: AREN) (the “Firm” or “The Area Group”) a tech-powered media firm dwelling to greater than 240 manufacturers, together with Sports activities Illustrated, TheStreet, Inc. (“TheStreet”), Parade Media (“Parade”), and HubPages, Inc. working on a single expertise platform, right this moment introduced additional funding in its information infrastructure for promoting companions to optimize viewers attain. As step one on this course of, the corporate employed Stephanie Mazzamaro, who will function VP, Knowledge Technique and Operations, Promoting, Partnerships, and Income.
Mazzamaro joins The Area Group after 4 years at Trusted Media Manufacturers the place she served as VP, Knowledge Product & Operations. She helped the media model transition from third-party cookies by conducting a knowledge administration platform change, amplifying their capabilities, finishing a taxonomy overhaul, focusing on video and show to a contextually related suite of content material, and diversifying their portfolio. Previous to her time at Trusted Media Manufacturers, Mazzamaro was Senior Director, Knowledge Options and Programmatic Income at Univision and spent six years at Forbes in varied roles in information and analytics.
“We’re dedicated to serving to our promoting companions leverage the correct mix of content material, context, viewers, and efficiency attributes to succeed in certified shoppers in the simplest manner attainable,” mentioned Jeremy Fass, SVP, Digital Advert Income at The Area Group. “We’re excited to welcome Stephanie, an trade veteran with a confirmed monitor document of success, to steer the info technique effort throughout our properties. Her hiring is step one in a sequence of great investments to proceed our development with new merchandise, providers, and insights, whereas additionally future-proofing our enterprise.”
“I’m excited to have this unimaginable alternative to steer The Area Group’s main information initiatives,” mentioned Stephanie. “Between the actions throughout identification and the approaching demise of the third-party cookie, it is a time of unprecedented change in promoting. l am trying ahead to persevering with the corporate’s already stellar partnerships with our promoting associates — and I hope to construct and preserve shut relationships with the certified shoppers they’re in search of.”
The Area Group not too long ago reported a robust second-quarter earnings report, together with a document 87% income development, pushed largely by promoting and third-party income era. With an 82% year-over-year rise in month-to-month common pageviews in comparison with 2021, the corporate is positioned strongly in entrance of its focused buyer teams, driving elevated digital promoting income.
For extra data on The Area Group, go to thearenagroup.internet.
About The Area Group
The Area Group creates sturdy digital locations that delight shoppers with highly effective journalism and information concerning the issues they love – their favourite sports activities groups, recommendation on investing, the within scoop on private finance, and the newest on life-style necessities. With highly effective expertise, editorial experience, information administration, and advertising savvy, the transformative firm permits manufacturers like Sports activities Illustrated, TheStreet and Parade to ship extremely related content material and experiences that buyers love. To study extra, go to www.thearenagroup.internet.
