GeoPoll is happy to announce main updates to the GeoPoll Viewers Measurement. Dubbed GAM 3.0. the improved methodology has been tailor-made to offer advertisers, media homes, businesses, and different customers with higher media insights for conclusive decision-making in step with the altering media panorama. This replace improves upon the methodologies for each tv and radio scores, and introduces new measurement for brand spanking new (digital) media and print.
That is the most recent and one of many largest enhancements now we have made on the service through the years, because it stays probably the most reliable media measurement instrument in Africa.
What has modified?
Total, the brand new and improved GeoPoll Viewers Measurement significantly will increase the panel/pattern dimension (122%), variety of protection hours (33%) and maintains a nationally consultant pattern with weighting throughout age, gender, and placement. To permit for the expansion within the variety of stations, the listing of stations has been expanded to cowl most TV and radio stations.
As we discovered within the Kenya Media Institution Survey 2022, different media channels, can’t be not noted media measurement. The brand new GAM 3.0 will now embody digital media channels and print.
Radio Methodology
Radio information within the new GAM 3.0 has a number of upgrades. Information will now be obtainable for twenty-four hours per day, three hundred and sixty five days per 12 months – an growth from the earlier methodology which didn’t embody scores between midnight and 6 AM. The info is twice as granular as earlier than, with availability on the 1-hour and every station now has 24 scores factors all through the day, damaged down by a number of demographic and psychographic variables.
The results of this alteration is to-the-hour insights for radio listenership using a fast recall interval for correct information measurement, whereas precisely reflecting anticipated listenership throughout the course of a given day.
Tv Methodology
TV information will now even be obtainable for twenty-four hours per day, three hundred and sixty five days per 12 months with 30-minute increments. The scores factors are actually a whopping 48 each day for every station, damaged down by age, gender, location, LSM, and different demographic and psychographic variables.
Customers will now have the ability to see granular modifications within the graphs, extra in keeping with the actual TV viewership habits with clearer trendlines as viewership modifications all through the day.
New Media Measurement Choices
GeoPoll Media Measurement has, through the years, solely featured radio and TV, with detours into print once in a while. GAM 3.0 goes past conventional media to cowl further channels.
Media information will now be obtainable for Streaming Video On Demand (SVOD), web/digital, social media, on-line movies, newspaper, and magazines, with the power to cross-analyze with TV and Radio information!
The brand new GAM 3.0 Methodology is now dwell in Kenya and will likely be carried out in different nations quickly.
About GeoPoll Viewers Measurement
The GeoPoll Viewers Measurement service is a subscription product launched in a number of nations in 2014. By means of a singular mobile-based methodology, GeoPoll offers correct, up-to-date viewers measurement information for varied channels, which allows media homes, manufacturers, and businesses to focus on their audiences and measure ROI of ads extra precisely.
For extra element on GeoPoll Viewers Measurement’s distinctive methodology and the replace, contact us straight at this time.
