CMO Huddles, a group of business-to-business (B2B) advertising and marketing leaders, have launched its collection of this 12 months’s high B2B advertising and marketing influencers.
The 101 Prime B2B Advertising and marketing Influencers of 2022 record acknowledges the perfect advertising and marketing leaders from world wide who didn’t simply survive this 12 months’s challenges and uncertainties, but in addition managed to thrive.
These CMOs function throughout a variety of industries, from enterprise software program, cybersecurity and healthtech, to authorized, human assets (HR), and finance.
Within the fintech, banking and insurance coverage sectors, 16 advertising and marketing leaders made it into the record. These executives, which signify firms like Emburse, Marqeta and Faucet Funds, have confirmed observe data in growing revenues and constructing model consciousness, and are being acknowledged for his or her drive, management and experience.
Marca Armstrong, CMO, Passport
Marca Armstrong, CMO, Passport, Picture by way of LinkedIn
Marca Armstrong is the CMO of Passport, a mobility software program and funds fintech firm. Passport’s mobility administration platform helps cities handle parking and mobility infrastructure, creating extra livable, equitable communities.
Armstrong creates methods for each B2B and business-to-consumer (B2C) companies that construct model consciousness and rework the client expertise whereas driving incremental income and earnings. She leverages a uncommon mix of experience in core advertising and marketing capabilities and eager understanding of how advertising and marketing drives different elements of a company to shortly map, outline and decide what’s going to transfer consumers by way of their journey from consideration to advocacy.
Lauren Boyman, CMO, KPMG US
Lauren Boyman, CMO, KPMG US, Picture by way of LinkedIn
Lauren Boyman is the CMO of KPMG US the place she leads B2B advertising and marketing operate transformation throughout the agency’s model and demand technology applications, leveraging newly chosen and applied advertising and marketing applied sciences. She joined KPMG US in 2020 after spending greater than a decade at Morgan Stanley.
Boyman is a results-oriented, data-driven advertising and marketing and enterprise technique chief, with a background in administration consulting and CPG model administration. She has led profitable change-oriented launches that flip imaginative and prescient into technique and execution throughout model, advertising and marketing, and digital to attain excessive affect outcomes.
Carlos Carvajal, CMO, Q2
Carlos Carvajal, CMO, Q2, Picture by way of LinkedIn
Carlos Carvajal is the CMO of Q2, a monetary expertise firm devoted to offering digital banking and lending options to banks, credit score unions, various finance, and fintech firms within the US and internationally.
At Q2, Carvajal leads the corporate’s advertising and marketing imaginative and prescient, technique, and initiatives to advertise its model and drive demand for Q2’s industry-leading digital banking and lending options. He’s additionally accountable for spreading the phrase about Q2’s people-first tradition, unparalleled {industry} experience, and the differentiated worth and success Q2 delivers to prospects.
Previous to becoming a member of Q2 in 2020, Carvajal spent over 20 years in transformational digital know-how, working for firms like K2, a low-code automation resolution chief, and Kony, now Temenos, a cloud-based supplier of mobility, omnichannel, and Web-of-Issues (IoT) methods and companies.
Joe Cohen, Chief Advertising and marketing and Communications Officer, AXIS Capital
Joe Cohen, Chief Advertising and marketing and Communications Officer, AXIS Capital, Picture by way of LinkedIn
Joe Cohen is the chief advertising and marketing and communications officer of AXIS Capital, a supplier of specialty strains insurance coverage and reinsurance globally. At AXIS Capital, Cohen oversees enterprise-wide advertising and marketing and communications. He’s accountable for guiding company and model fame, advertising and marketing and promoting, digital advertising and marketing, monetary communications, public relations (PR), and inside/change administration communications.
Cohen is an internationally acknowledged advertising and marketing chief with a confirmed document of serving to manufacturers and organizations construct relevance and drive enterprise progress by way of B2C and B2B methods on a world scale.
Jakki Geiger, CMO, Pyramid Analytics
Jakki Geiger, CMO, Pyramid Analytics, Picture by way of LinkedIn
Jakki Geiger is the CMO of Pyramid Analytics, a enterprise intelligence software program and knowledge analytics firm.
Geiger is a high-energy, growth-minded, customer-focused, and results-driven enterprise software-as-a-service (SaaS) international advertising and marketing government. She has 20 years of expertise constructing go-to-market methods that drive fast income progress, launched 4 venture-funded startups, constructed six new market classes and contributed to double digit progress for revolutionary enterprise software program merchandise at a mid-sized firm.
Geiger is skilled in a wide range of industries, together with banking, monetary companies, insurance coverage, healthcare, life science and e-commerce.
Danielle Gotkis, SVP World Advertising and marketing, Pecan AI
Danielle Gotkis, SVP World Advertising and marketing, Pecan AI, Picture by way of LinkedIn
Danielle Gotkis is the senior vp of world advertising and marketing of Pecan AI, a predictive analytics platform serving to enterprise intelligence, operations, and income groups predict mission-critical outcomes.
She is a dynamic international advertising and marketing government and commercially astute chief with 15 years of expertise in laying the foundations of and scaling SaaS, synthetic intelligence (AI) and fintech firms like Recurly, dLocal, Feedzai, PayNearMe, and others.
Gotkis enjoys growing holistic model and demand technology methods, making use of creativity and analytical acumen, constructing and training groups, fixing scale-up challenges, increasing into new markets, orchestrating impactful thought management applications, main profitable product launches, and forming lasting partnerships with Fortune 500 giants, international banks, nationwide retails, telcos, and authorities companies.
Charles Groome, VP of Advertising and marketing, Biz2Credit
Charles Groome, VP of Advertising and marketing, Biz2Credit, Picture by way of LinkedIn
Charles Groome is the vp of promoting of Biz2Credit, a fast-growing fintech firm specializing in small enterprise loans. At Biz2Credit, Groome leads digital and conventional advertising and marketing applications for each of the corporate’s enterprise models: small enterprise funding (Biz2Credit) and enterprise banking software program (Biz2X). He’s accountable for cross-functional initiatives that span branding, internet design and consumer expertise (UX), digital promoting, gross sales enablement, conventional promoting and inside communications.
Groome is an entrepreneurial-minded chief in advertising and marketing and promoting. He has a powerful observe document of producing internet leads and gross sales alternatives within the SaaS, martech and fintech industries.
Deidre Hudson, CMO, Payability
Deidre Hudson, CMO, Payability, Picture by way of LinkedIn
Deidre Hudson is the CMO of Payability, a financing firm that gives Amazon sellers and ecommerce sellers with each day money movement, capital advances and the Payability Vendor Card. At Payability, she is accountable for driving new buyer acquisition and increasing the Payability model.
Hudson has over 20 years of expertise within the B2B, SaaS, and fintech industries, and has labored with a number of the best-known international manufacturers together with Gartner, Tata Consultancy, Wolters Kluwer, Broadridge, 1010data, RCN and GrubHub. She’s expert in demand technology, ABM, storytelling, and pipeline acceleration.
Grant Johnson, CMO, Emburse
Grant Johnson, CMO, Emburse, Picture by way of LinkedIn
Grant Johnson is the CMO of Emburse, a world chief in expense administration, accounts payable and funds options. At Emburse, Johnson leads international advertising and marketing, overseeing advertising and marketing methods, applications and ways designed to extend market management, generate demand and improve buyer advocacy.
Grant has a storied historical past working in senior advertising and marketing roles for a number of the best-known manufacturers in know-how, together with FileNet/IBM, Symantec and Toshiba. Earlier than becoming a member of Emburse, Grant was CMO of cybersecurity firm Cylance (acquired by BlackBerry). Previous to that, he was the CMO of Kofax and CMO of Pegasystems.
Shirley Macbeth, CMO, Forrester
Shirley Macbeth, CMO, Forrester, Picture by way of LinkedIn
Shirley Macbeth is the CMO of Forrester, a number one international market analysis firm, the place she is accountable for elevating the corporate’s thought management profile and producing demand for its portfolio of analysis, consulting, and occasions.
A senior B2B advertising and marketing government, Macbeth has 25+ years of expertise with a confirmed observe document in growing revenues and constructing model consciousness for international B2B firms. Previous to Forrester, Shirley served as senior vp, company advertising and marketing for ACI Worldwide, a world funds software program chief; vp of promoting for Yankee Group Analysis; and senior director of promoting for enterprise software program large Sybase (now a part of SAP).
Alexandria McCarthy, CMO, Skience
Alexandria McCarthy, CMO, Skience, Picture by way of LinkedIn
Alexandria McCarthy is the CMO of Skience, a wealth administration platform. At Skience, McCarthy leads the event of the strategic advertising and marketing and communication plan for the corporate. She is accountable for the each day calls for of driving model fame and enterprise progress together with defining a long-term imaginative and prescient for modernizing advertising and marketing and communications.
McCarthy is a results-oriented advertising and marketing and communications government with greater than 20 years of distinguished efficiency within the monetary companies {industry}.
Previous to Skience, she was head of apply administration for Orion after the acquisition of Brinker Capital the place she was CMO at Brinker Capital Investments. In prior years, she served as an officer at The Guardian Life Insurance coverage Firm and RS Investments.
Peter Neiman, CMO, Amalgamated Financial institution
Peter Neiman, CMO, Amalgamated Financial institution, Picture by way of Amalgamated Financial institution
Peter Neiman is the CMO of Amalgamated Financial institution, which he joined in 2016. Neiman has a observe document of driving transformational advertising and marketing and company social accountability (CSR) technique, having helped reposition Amalgamated Financial institution as America’s socially accountable financial institution and because the chief in six segments together with unions, progressive political organizations, non-profits, foundations, sustainable companies and human wants organizations.
Previous to that, Neiman spent 9 years main the repositioning of Unum’s insurance coverage manufacturers in each the US and the UK. Earlier than that, he was a senior vp at quite a few giant New York Metropolis promoting companies together with, Gray, JWT, Ogilvy and Bozell.
Over his profession, he has created built-in advertising and marketing campaigns for thirty-five firms together with monetary {industry} giants Financial institution of America, Merrill Lynch, NASDAQ and Commerce Financial institution.
Martin O’Leary, Group Head Of Advertising and marketing, Faucet Funds
Martin O’Leary, Group Head Of Advertising and marketing, Faucet Funds, Picture by way of LinkedIn
Martin O’Leary is the group head of promoting of Faucet Funds, one of many fastest-growing cost know-how and fintech suppliers within the Center East and North African (MENA) area.
O’Leary is an skilled worldwide marketer working throughout Europe and the Center East and has over 15 years of expertise in digital banking, fintech, and on-line funds. He combines digital technique, advertising and marketing know-how and knowledge analytics to create differentiated buyer experiences that drive industrial progress and retention.
Jeff Otto, VP, Advertising and marketing, Marqeta
Jeff Otto, VP, Advertising and marketing, Marqeta, Picture by way of LinkedIn
Jeff Otto is the vp of promoting of Marqeta, an organization offering an open API platform for different companies to create, situation, and deploy digital and bodily cost playing cards.
His groups at Marqeta cowl the spectrum of promoting capabilities throughout earned, paid, and owned media. They encourage and information right this moment’s innovators towards new, pleasant cost experiences with the world’s main trendy card Issuing platform.
Ellyn Raftery, Chief Advertising and marketing and Communications Officer, FIS
Ellyn Raftery, Chief Advertising and marketing and Communications Officer, FIS, Picture by way of LinkedIn
Ellyn Raftery is the chief advertising and marketing and communications officer of FIS, a Fortune 500 firm and main supplier of fintech options for retailers, banks and capital markets companies globally. On this position, she is in cost with main the strategic planning and execution of FIS’ international advertising and marketing and company communications applications in addition to enterprise commercialization.
Raftery has greater than 20 years of senior government expertise, specializing in growing built-in advertising and marketing methods for Fortune 500 firms throughout a variety of channels, industries and geographies and mixing strategic enterprise improvement and artistic experience to construct international manufacturers and enhance gross sales.
Previous to FIS, she labored for CA Applied sciences, Unisys Company, and Ernst and Younger.
Gary Sevounts, CMO, Malwarebytes
Gary Sevounts, CMO, Malwarebytes, Picture by way of LinkedIn
Gary Sevounts is the CMO of Malwarebytes, an anti-malware software program. Sevounts is a full-stack progress CMO with a confirmed observe document in constructing and scaling high-impact advertising and marketing groups and engines in enterprise capital-funded, non-public equity-owned, and public firms. His current awards embrace the 2021 CMO of The 12 months within the KYC and Compliance House and the 2018 Prime 35 Advertising and marketing Executives by Wall Road.
Previous to becoming a member of Malwarebytes, Sevounts labored for Socure, a number one supplier of digital identification verification and fraud options; Kount, a fraud prevention and Equifax firm; Aryaka Networks, an organization that gives wide-area software-defined community connectivity and software supply; and Zetta, an organization specializing in cloud-based backup and catastrophe restoration for small and mid-sized companies, enterprises, and managed service suppliers (MSPs).
