Extra knowledge throughout extra international locations? We hear ya.
Do you know GWI now covers a whopping 50 markets worldwide? Norway and Chile are the newest international locations to affix our Core analysis. Velkommen, bienvenido.
To have a good time this enormous milestone, we’ve collated a number of the most bizarre stats from throughout every of the markets we cowl, the place customers in every nation are essentially the most (or least) prone to do or assume one thing.
From self-tanning in Eire and tennis in Chile, to Russian cats and consuming beer (not tequila) in Mexico, let’s discover the world one stat at a time.
1. Argentines are the most probably to take heed to rock music
The largest assortment of Beatles memorabilia isn’t in Liverpool, London, and even Hamburg. It’s in Buenos Aires. The Fab 4 by no means performed right here, however they kickstarted the nation’s love affair with rock ‘n’ roll, culminating within the typically subversive “Rock Nacional” motion.
2. Australia’s residence to essentially the most Aussie guidelines soccer viewers
Yeah… that isn’t surprising, however Australia doesn’t stand out for an excessive amount of on the worldwide scale, apart from consuming. They’re typically close to the highest of the record for normal alcohol consumption, however as of our newest analysis wave they’ve been pipped to the put up by the Brits.
3. Austrians are essentially the most eager on declining cookies
Like its European neighbors, Austria was early to legislate on private knowledge, bringing in its first nationwide knowledge safety legislation in 1978. In late 2021, Austria was the primary EU nation whose Knowledge Safety Company discovered that Google Analytics was in breach of GDPR.
4. Belgians are the least prone to need 5G of their subsequent cellphone
Belgian customers aren’t very fussed about cellular tech on the entire. Out of all our markets, they’re the least prone to say their cellphone is their most essential machine.
5. Brazil’s customers are most probably to be involved in magnificence
Brazil’s heat climate and lengthy seashores make trying good essential, and it has one of many highest charges of cosmetic surgery on this planet. The model of waxing named after the nation was invented in a salon based mostly in Manhattan, however owned by seven sisters from Brazil – whose names all started with the letter J.
6. Canadians are the most probably to assume immigration is nice for his or her nation
Surveys have proven Canada is the nation that residents of different international locations most need to transfer to. And with good cause, when Canadians are so welcoming of latest arrivals.
7. Shoppers in Chile are essentially the most inclined to observe tennis in particular person
Chile has a shocking tennis pedigree – in truth, the nation’s solely Olympic gold medals each got here in tennis, in the identical 12 months (2004).
8. China’s customers maintain first place for getting natural fruit and veg on-line
What do you consider while you hear the phrase “streamer”? You may consider somebody who performs video games dwell on Twitch, however in China many farmers have jumped on the streaming development, and in addition promote their wares by means of apps like Taobao Stay.
9. Colombians are the most probably to drink rum
Colombia faces the Caribbean sea, so it’s simple for Colombians to get their arms on the stuff. Torta Negra (“black cake”) is an area delicacy, a fruit cake made with rum and wine. Meals origin tales are sometimes unreliable, but it surely’s stated to have been imported by Welsh settlers to Patagonia within the nineteenth century (with rum presumably added by the locals).
10. Shoppers within the Czech Republic are most inclined to purchase cheese
An intriguing one, this – the Czech Republic isn’t identified for producing that a lot of it. One of the vital well-known Czech cheeses is Olomoucké tvarůžky – a cheese so pungent, it’s generally served with mints.
11. Danes are the most probably to take heed to noughties music
A very good decade for Danish music, to be honest. In 2000 the Olsen Brothers secured the nation’s first Eurovision win in 37 years with “Fly on the Wings of Love”, whereas Alphabeat’s “Fascination” was a large hit all through Europe in the summertime of 2006.
12. Egyptians are the most probably to help Liverpool FC
If about soccer, you’ll know that Mo Salah is a giant deal. And he’s such a star in his residence nation that followers will observe him wherever he goes. In early 2017 extra Egyptians truly supported Roma – however as soon as he transferred from Roma to the Reds, their loyalties moved with him.
13. French customers are actually into rural dwelling
French customers are the most probably to dwell rurally. This knowledge relies on how respondents interpret the place they dwell, not their tackle – so notion is essential. And it is sensible for French customers to establish with a rural location – “la France profonde” is the idea that there’s a deep sense of French nationwide identification that may solely be discovered exterior cities.
14. Germany tops the record for hairspray customers
Germany has an older inhabitants in comparison with most of our tracked markets, and older customers are likely to desire spray over different haircare merchandise. A German firm (Schwarzkopf) additionally claims to have invented hairspray when it launched Taft in 1955, which might have one thing to do with it.
15. Ghana’s customers are the least inclined to order groceries on-line
Ecommerce penetration is low in components of Africa. One cause is that good web protection might be arduous to return throughout, whereas one other is an in depth attachment to purchasing from casual open-air markets (Ghana’s Kumasi Central Market is claimed to be the biggest in West Africa). As we’ve seen in lots of locations although, Covid has modified issues.
16. Greek customers are the most probably to be on Viber
What’s Viber? It’s an on the spot messaging and voice over IP app, much like WhatsApp and LINE. Why is it so in style in Greece? Though it’s owned by Japanese firm Rakuten, and was based by Israeli builders, it’s truly based mostly in Cyprus, a neighboring nation with which it shares deep cultural ties.
17. Hongkongers are most eager on eating out at eating places and quick meals joints
Hong Kong is a particularly densely-populated area, with many residents not gaining access to a kitchen or room to prepare dinner. Takeout meals from hawker markets presents an inexpensive different, whereas its spectacular choice of Michelin star eating places tempt diners on the prime finish.
18. India has essentially the most cricket spectators
That one in all probability didn’t shock you. However apparently, cricket isn’t the preferred sport in India – it’s truly soccer/soccer. Maintain that nugget of perception in your again pocket.
19. Shoppers in Indonesia have the strongest tendency to drink iced tea
This isn’t iced tea as you may comprehend it. Jasmine is the nationwide flower of Indonesia, and sweetened chilly jasmine tea is vastly in style. A lot in order that the main manufacturers are extra in style than Pepsi or Coca-Cola – making Indonesia one among simply three markets in our analysis the place one of many American giants isn’t the market chief for comfortable drinks.
20. Irish ladies are the most probably to put on self-tan merchandise
Due to the quirks of genetic mutation and migration of individuals, Irish individuals have the fairest complexions on this planet. With that in thoughts, it’s simple to see why Irish girls are stocking up on bronzing goodies for a sunkissed glow.
21. Israel’s customers are most probably to help the Washington Wizards
The Washington Wizards are an NBA staff – the one Michael Jordan ended his profession with within the early 2000s. So why have they got so many followers in Israel? Say hey to Deni Avdija, an Israeli-Serbian small ahead who’s been a part of their roster since 2020.
22. Italians are essentially the most into singer-songwriters
The Italians have their very own particular phrase for a singer-songwriter, with its personal distinctive custom: cantautori. In all probability the best-known tune from stated custom is “Volare”, launched in 1958 and nonetheless the one tune to win each Eurovision and a Grammy.
23. Japanese customers are the most probably to say Twitter is their favourite social media platform
Two important causes for this. One, Japanese tradition prizes anonymity on-line when the idea of saving face is all-important, and it’s simpler to be nameless on Twitter. Second, utilizing kanji (the characters that kind Japanese writing) helps you to talk rather more in 280 characters than you’ll be able to in English.
24. Kenyans are the most probably to pay for music downloads
Knowledge is comparatively costly in components of Africa and limitless streaming isn’t an possibility for a lot of. Kenya-based platform Mdundo gears its service to downloads of tracks, relatively than streaming, for precisely this cause.
25. Malaysia takes pole place for watching motorsports in particular person
Malaysia’s royal households have helped make motor racing in style. The son of one of many nation’s Sultans drives within the Australian GT Championship, whereas the identical Sultan’s grandfather instigated the nation’s first Grand Prix in 1940.
26. Mexicans are essentially the most disposed to beer consuming
At completely different factors in its historical past cerveza has been cemented in Mexican tradition. It was first introduced over by the Spanish, boosted by German immigrants, after which given one other elevate when Prohibition within the US created demand for Mexican brewers.
27. Moroccans are the most probably to say that Clubhouse is their favourite social media platform
There might be a few the reason why Clubhouse is extra in style in Morocco. As an Arab-majority nation, voice is a crucial option to talk, as texting can’t all the time account for the range of Arabic dialects. It could additionally present an area to debate matters that aren’t applicable for different social platforms.
28. Shoppers within the Netherlands are the largest followers of pop music
5-time winners of the Eurovision Tune Contest, the Dutch have a penchant for pop. Pinkpop, an annual pageant held within the municipality of Landgraaf, is the oldest constantly working rock and pop music pageant on this planet.
29. New Zealanders care essentially the most about serving to others earlier than themselves
Removed from the remainder of the world and its class techniques, New Zealand has attracted utopian dreamers ever for the reason that first European settlers arrived. This has persevered within the nation’s distinctive egalitarianism – generally cited as a cause why its Covid-19 response was so profitable.
30. Nigeria’s customers are most probably to find manufacturers by means of billboards and posters
And amazingly, this was earlier than the world’s largest billboard was activated on the Third Mainland Bridge in Lagos. It’s a wise location – Lagos’s geography means many commuters drive over it when touring from their properties on the mainland to their workplaces on Lagos Island. That’s plenty of eyeballs to get in entrance of.
31. Norwegians are the largest followers of electrical vehicles
Norway is perhaps one of many largest pure gasoline exporters on this planet, but it surely’s additionally a trailblazer in adopting electrical autos. In 1990 the federal government made EVs exempt from a pricey car buy tax, and some years later – due to a protest led by the lead singer of A-ha – made them exempt from highway tolls as properly.
32. The Philippines leads the best way in following social media influencers
Filipino historical past has been described as 300 years in a convent adopted by fifty in Hollywood. And its distinctive superstar tradition may need one thing to do with Catholic icons coming head-on with the star energy of American media. Followers of movie star Nora Aunor name themselves “Noranians”, a sort of precursor to Swifties and Beliebers.
33. Poland’s customers care most about being nameless on-line
Poland is distinguished even amongst Jap European international locations in its opposition to on-line censorship. Protests within the nation, the place members of parliament wore Man Fawkes masks, have been instrumental in making certain the Anti-Counterfeiting Commerce Settlement (a multilateral treaty some felt would result in web censorship) didn’t come into pressure.
34. Shoppers in Portugal are the most probably to purchase wine
Portugal is like many of the Mediterranean in having a style for the grape – but it surely’s performed an essential half in its latest historical past too. Wine manufacturing was a pillar of Antonio Salazar’s “New State” program, main him to say “consuming wine helps to feed a million Portuguese inhabitants”.
35. Romanians are essentially the most into watching gymnastics on TV
We might have Nadia Comăneci to thank for this one. She was the primary gymnast to attain an ideal 10 on the Olympics, which she achieved whereas representing Romania on the 1976 Video games.
36. Russian customers are the most probably to personal a cat
Some cultures assume cats are dangerous luck, however in Russia felines are so valued that the Hermitage Museum in St. Petersburg has dozens of them, caring for rodents and customarily dwelling their greatest lives.
37. Saudi Arabia’s the house of horse racing followers
For the desert tribes that first populated the Arabian peninsula, horses have been important for transferring across the robust panorama, and a love of horses has persevered within the area. Do you know that each one Thoroughbred horses might be traced again to only three stallions, two of them Arabian?
38. Singapore has the very best proportion of managers
Lee Kuan Yew, the long-serving Prime Minister of Singapore, stated his nation’s solely useful resource was its individuals. The nation has traditionally invested closely in educating, coaching, and growing its residents, which has allowed them to develop into enterprise leaders. It’s additionally an essential hub within the Asia Pacific area, so regional leads are sometimes based mostly there.
39. South Africans are the most probably to be into hip-hop/rap
As journalist Attiyah Khan places it, there’s lengthy been a crossover between the black communities in South Africa and America in utilizing music as a type of social protest, stretching again to the early years of jazz. Hip-hop has executed related, however has additionally created a particular native style, kwaito, which fuses it with parts of home music.
40. South Korea’s first in line for low cost codes
We’re not fully positive why South Korea are the world leaders for this one – but it surely might be one thing to do with Tradition Day. On the final Wednesday of the month cultural services and museums provide free and discounted entry – simply so long as you keep in mind your coupon.
41. Spain’s customers take first place for proudly owning an e-reader
Spanish is spoken by virtually 8% of the world’s inhabitants, making it a giant marketplace for books, whether or not bodily or digital. The house nation of Cervantes might have truly produced the primary prototype e book reader all the best way again in 1949, when schoolteacher Angela Ruiz Robles patented her “mechanical encyclopedia”.
42. Swedes are the most probably to work in a nursery
Sweden’s baby care system is broadly thought-about to be top-of-the-line on this planet. Dealing with a labor scarcity within the Nineteen Sixties, the Swedish authorities created a Nationwide Fee on Baby Care, and its resultant preschool reforms allowed extra moms to enter the office.
43. The Swiss are the largest followers of LinkedIn
The Swiss are the most probably to say LinkedIn is their fave social media platform, and their affection for it could have one thing to do with the nation’s work ethic. It’s a standard trait in international locations with few pure assets, whose economies are reliant on providers. There’s in all probability additionally an affect from Jean Calvin, the austere Protestant theologian who did most of his work in Geneva.
44. Shoppers in Taiwan are the most probably to play baseball
That’s proper – they’ve crushed the USA to first place. The Japanese launched the game to Taiwan, and one of many nation’s most profitable movies, Kano, tells the story of the namesake underdog staff collaborating within the prestigious Japanese Excessive Faculty Baseball Championship.
45. Thailand’s customers are the largest followers of indie music
Thailand solely gained its first trendy unbiased document label in 1994, but it surely’s been making up for misplaced time since. The primary Thai indie bands have been impressed by different Western acts like Radiohead, however this has come full circle in recent times. Texan band Khruangbin have been vocal concerning the affect they take from Thai music.
46. Turkey’s received the style for espresso
The phrase “espresso” comes from the Turkish “kahveh”, and the tradition of consuming espresso is so established within the nation that it’s acknowledged by UNESCO.
47. Shoppers within the UAE are most probably to go to the cinema usually
Greater than 60% of the UAE’s customers are mother and father. Which means a giant viewers of households in search of the child-friendly leisure that cinemas present (the air con in all probability helps too).
48. The UK has the very best share of customers who drink alcohol usually
There’s rather a lot you could possibly write concerning the UK’s love of booze. However it’s in all probability greatest summed up by the meme from 2004 movie Shaun of the Lifeless that pops up in instances of nationwide disaster – “Go to the Winchester, have a pleasant chilly pint, and anticipate all this to blow over”.
49. Shoppers within the USA are the least prone to take public transport usually
It goes with out saying that America is car-friendly. Our USA knowledge set tells us Florida is the state the place persons are most probably to take public transport every single day, whereas Hawaii is the place they take it the least.
50. Vietnamese customers are the most probably to personal a motorcycle
Vietnam’s slim streets and sizzling local weather have all the time made it well-suited to touring by bike. Till the Nineties it was primarily the engineless selection, however rising prosperity and openness to overseas imports allowed extra customers to splash out on a Honda or a Yamaha. 98% of web customers within the nation personal a minimum of one bike – the very best possession fee for any car in any nation.
Hungry for extra tasty insights from throughout all 50 markets? With entry to the world’s largest examine on the net shopper, you’ll be able to dive in for extra hidden gems, insightful knowledge, and market information to assist nail your subsequent marketing campaign. Be it in Chile, Norway, or any of the opposite 48 international locations we survey.
