Given their present gross sales figures, the union between the groups is more likely to launch them to grow to be one of many high 10 mega groups within the U.S.
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Followers of Million Greenback Itemizing LA and Shopping for Beverly Hills shall be excited to study that a few of their favourite actual property actuality TV stars are teaming as much as create a brand new power within the luxurious actual property sector.
The Company’s Grauman Rosenfeld Group, which incorporates Shopping for Beverly Hills star Jon Grauman, and Bond Avenue Companions, which incorporates Million Greenback Itemizing LA alums David Parnes and James Harris, have mixed forces to create a brand new group referred to as Bond Collective.
The group shall be headquartered at The Company’s Beverly Hills workplace and Lauren Grauman, present CEO of the Grauman Rosenfeld Group and spouse of Jon Grauman, will function the brand new group’s CEO. All advised, the mixed group could have roughly 50 brokers.
“We’re thrilled in regards to the alternatives that this merger will create for our brokers and shoppers alike,” Parnes stated in a press release. “Combining our two forces will permit us to ship extra worth than ever earlier than.”
David Parnes, Adam Rosenfeld, Lauren Grauman, James Harris and Jon Grauman | The Company
“The synergy between our two groups goes to create a power to be reckoned with,” Harris added. “We’ve recognized Jon, Adam and Lauren for 10 years and now we have super admiration for what they’ve constructed.”
The transfer is little doubt one that can make the group a power to be reckoned with within the luxurious sector. Mixed, Harris, Parnes, Grauman and Rosenfeld are anticipated to usher in a complete of $1.4 billion in gross sales quantity this 12 months. The 4 brokers’ mixed profession gross sales quantity presently tops $9 billion.
With these figures, working collectively as one, they are going to be on track to grow to be one of many high 10 mega groups within the nation. In accordance with RealTrends’ newest The Thousand rankings, the highest mega group within the U.S. is presently Place, which introduced in about $3.86 billion in gross sales quantity in 2021.
Bond Avenue Companions was fashioned in 2012 and the Grauman Rosenfeld Group was based in 2021.
The brand new group employed the title “Bond Collective” to represent the robust relationship fashioned between the group’s principals through the years, in addition to their robust connection to their shoppers, brokers and employees, in keeping with an announcement.
“We couldn’t be extra excited in regards to the merger of our two teams,” Grauman stated in a press release. “James and David are two of probably the most profitable, revered brokers in our business. We’re honored to affix forces with them.”
“This merger is extraordinarily significant to all 4 of us,” Rosenfeld added. “It’s very thrilling to consider what we are able to do collectively. Constructing a profitable enterprise is rewarding however doing it with your folks makes it much more gratifying.”
All 4 of the principal brokers have repped high-profile celebrities over the course of their careers. Harris and Parnes have represented Rihanna, Kevin Durant, Demi Lovato and extra, whereas Grauman has represented Clippers participant Luke Kennard and actress Diane Kruger, and Rosenfeld has repped Dwyane Wade and Gabrielle Union.
In different information from The Company this week, the brokerage launched its first workplace within the metaverse by means of its franchise in Turks and Caicos.
E mail Lillian Dickerson
