Starbucks on Thursday, December 8, launched its new Polygon-based Web3 rewards platform, Starbucks Odyssey. Reportedly, the platform has seen an “unprecedented” demand since its launch. At the moment in beta for a bunch of testers, it should add extra testers in January 2023. Let’s take a more in-depth have a look at what Starbucks Odyssey is all about.
Starbucks Odyssey: What’s the Web3 rewards platform?
First introduced in September 2022, Starbucks Odyssey provides to the espresso chain’s present loyalty program. Primarily, customers can earn loyalty factors for buying gadgets at Starbucks shops and for collaborating in varied actions on the Odyssey app.
Put up the launch, there was an “unprecedented curiosity in Starbucks Odyssey,” a spokesperson instructed Decrypt. They added that the client response has been “overwhelming”.
How does the Starbucks Web3 rewards platform work?
To elaborate, customers can earn “Journey Stamps” by finishing actions similar to quizzes on Starbucks Odyssey. These Stamps rejoice the model’s 51-year-old legacy. They are going to perform as NFTs on the Polygon blockchain which may be traded sooner or later.
What’s extra, customers may use the stamps to achieve entry to unique perks. These embody on-line drink-making, occasions on the model’s Reserve Roastery areas, and an opportunity to go to Starbucks’ espresso farm in Costa Rica.
Subsequent 12 months, Starbucks will even launch its NFT market. Powered by Nifty Gateway, {the marketplace} will allow customers to commerce associate NFTs. Notably, proceeds of the NFT gross sales will assist charities.
“We plan to create a sequence of branded NFT collections, the possession of which initiates group membership, and permits for entry to unique experiences and perks,” Starbucks stated in Might. “The themes of those collections might be born of Starbucks inventive expressions, each heritage and newly created, in addition to by way of world-class collaborations with different innovators and like-minded manufacturers.”
All funding/monetary opinions expressed by NFTevening.com aren’t suggestions.
This text is instructional materials.
As at all times, make your individual analysis prior to creating any type of funding.
