Thursday, April 3, 2025


Mercedes-Benz, the German automotive firm, is the most recent enterprise to take its first steps into the metaverse. On December 14, the corporate filed 5 trademark purposes associated to the metaverse and non-fungible tokens. 

Let’s dive into the small print of the logos.

On December 14, the German automotive firm filed 5 NFT and metaverse-related logos.

Mercedes-Benz trademark filings

The corporate has filed 5 logos for Mercedes-Benz, Mercedes, S-Class, G-Class, and Maybach with the US Patent and Trademark Workplace (USPTO). In accordance with Mike Kondoudis, a licensed trademark lawyer, Mercedes has the intention of creating a slew of products and companies utilizing crypto and NFTS. In a tweet, Kondoudis said that Mercedes is aiming to develop NFTs, digital clothes and items, digital automobile elements, and monetary companies. It should additionally allow cryptocurrency buying and selling. 

Additional, one trademark particularly outlines plans to create “crypto collectibles” for its luxurious Maybach mannequin. This contains digital or bodily parts corresponding to animal furs, blankets, carpets, rugs, and mats. One other submitting said that collectible objects backed by NFTs may also be created for the corporate’s S-Class mannequin. It might function audio recordings, video recordings, picture recordsdata, music, and multimedia recordsdata containing art work, textual content, audio, photos, or video.

Mercedes and Web3

It’s price noting that this isn’t the primary time Mercedes has ventured into Web3. Final January, the corporate launched an NFT assortment, through which 5 notable worldwide artists created digital artworks commemorating the Mercedes G-Class. The gathering additionally granted holders the potential of profitable a bodily G-Class if the gathering reached $1 million in gross sales.

Furthermore, globally acknowledged manufacturers proceed to make their manner into Web3 regardless of the crypto winter. Mercedes is among the many automotive firms which have joined this forever-evolving area within the final six months. It appears the corporate is dedicated to the lengthy haul, although the extent to which these logos go stays unknown. We should wait and see how the Mercedes crew plans on incorporating these logos into their enterprise.

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