10 Greatest Weblog Posts of 2022

It’s the time of yr when the solar units earlier, rises later, and temperatures drop within the Northern Hemisphere. Animals hibernate, and people collect to have fun holidays with associates and households. It’s a time to loosen up, pull out the fuzzy slippers, and mirror on the yr previous and the yr to come back. So, we rounded up the ten greatest weblog posts from 2022 so that you just don’t need to. What resonated with our readers? What obtained clicks? We did that analysis, so you possibly can cozy up with a cuppa and simply get pleasure from studying.

Matters ranged from Gen Z to inflation to sustainability, together with an excellent sprint of espresso and ice cream thrown in, very similar to conversations across the desk on the holidays. The thread that ties all of them collectively? Mintel’s industry-leading market analysis… our world-class analysts provided insights on tendencies and international occasions, persevering with to show why we’re the professional in what customers need and why. So with out additional ado, listed below are 10 of our hottest weblog posts from 2022:

1. Three Issues Manufacturers Want To Know About Advertising and marketing To Gen Z Customers

“Gen Zs have distinctive pursuits, behaviors, and expectations once they store. Manufacturers and retailers seeking to goal and enchantment to them will need to tailor procuring experiences and product choices to fulfill their wants and preferences. So how do you market to this “AVID” technology? What do they search for? Right here, we break down three key issues manufacturers have to find out about advertising to Gen Z customers.”

2. Value Of Residing Disaster: 3 Methods For Manufacturers To Assist Customers Deal With The Squeeze On Incomes

“When incomes are squeezed, there’s a pure tendency for folks to pay a lot nearer consideration to their spending. Almost 4 of ten French customers and round a 3rd of UK and German customers, for instance, inform us they’re sticking to a set finances for his or her grocery spending “more often than not”.  As throughout the earlier recession, this better scrutiny of spending doesn’t essentially imply folks will commerce down: simply that they change into laser-focused on worth throughout all value factors.”

3. Three Meals And Drink Tendencies To Watch Out For In 2023

“However the factor is, 2023 will probably be even worse than 2022. That’s when the recession will actually begin to hit dwelling, unemployment will begin to rise and extra folks will discover their incomes change into squeezed by rising rates of interest. Manufacturers must be prepared, and listed below are my suggestions…”

4. Espresso’s Fourth Wave: What It Means For Retail And Foodservice Espresso Manufacturers

“The US espresso market is now getting into its fourth wave, marked by Gen Z’s distinctive espresso preferences and the expansion of at-home specialty espresso drinks. Fourth-wave espresso will probably be characterised by cool brews, bottom-up innovation, and a brand new method to espresso advertising.”

5. 5 Key Methods For Manufacturers To Assist Customers Deal With Inflation

“It’s extra necessary than ever for manufacturers to know their customers and the circumstances they face. Manufacturers throughout industries must be ready to adapt throughout a interval of uncertainty for customers. Right here, we establish 5 methods for manufacturers to assist customers take care of a sustained interval of inflation and fewer disposable revenue.”

6. The Future Of Sustainability In Family Cleansing

“Sustainability within the family care {industry} will not be essentially a brand new matter – outstanding European eco model Ecover was based in 1979 with the mission of making phosphate-free cleansing merchandise.

Nevertheless, according to newer wider shopper behaviours and attitudes, the difficulty has by no means been extra related. Because the perceived risk to the surroundings grows, there isn’t any doubt that individuals are taking much more duty for the selections they make than they used to.”

7. Ice Cream: Present And Future Tendencies (VIDEO)

“Whereas ice cream is inherently indulgent, manufacturers have been experimenting round indulgent mix-ins and toppings to make their merchandise appear extra premium, and thus extra of a deal with for comfort-seeking buyers.”

8. 2023 Advertising and marketing Tendencies: A Highlight On Inflation

“Customers are grappling with the brand new, post-pandemic world which incorporates an surroundings of financial uncertainty. The provide chain and inflationary points that stemmed from the COVID-19 pandemic, the battle in Ukraine, and, most not too long ago, rising rates of interest have all had a trickle-down impact that has dampened customers’ spending energy whereas additionally rising anxieties concerning the future.”

9. Value Of Residing: Serving to Customers Waste Much less And Save Extra

“In late September, Sainsbury’s, a number one UK grocery store, created a pop-up referred to as “Sainsfreeze” to focus on how hard-pressed customers can freeze extra meals than they realise to assist them stretch their budgets additional – and assist save the planet. Whereas individuals are accustomed to freezing meat, seafood and bread, fewer folks know it’s also possible to freeze eggs, yoghurt and cheese in addition to fruit, greens and herbs.”

10. The Future Of Dairy And Non-Dairy Drinks (VIDEO)

“The following 5 years will probably be pivotal for the dairy and non-dairy sectors. Dairy drinks have sought to reassure customers about well being with added performance, and environmental claims have gotten extra detailed…  In the meantime, non-dairy drinks have sought to focus on a wider viewers by utilizing plant-based claims as a substitute of vegan. And the way will each industries react to the disruption that will probably be induced when lab-grown milk turns into extra established?”

Love this? Need extra? Try extra of our weblog posts right here, or be part of our FREE Highlight neighborhood, and get Mintel delivered proper to your inbox.