The Alpha:
Rolling Stone has simply introduced the upcoming launch of MATRIARCHY NOW — an 11-part NFT assortment in partnership with Pussy Riot Co-Founder Nadya Tolokonnikova and famous photographer and artist Ellen von Unwerth.The gathering drops on January 11, at 3:00 p.m. ET.The forthcoming assortment will likely be spearheaded by the public sale of the lead 1/1 MATRIARCHY NOW NFT, with proceeds distributed to assist ahead the reason for ladies’s reproductive rights by way of a UnicornDAO LegalAbortion.ETH through Endaoment.Tolokonnikova’s UnicornDAO has raised $4.5 million as of writing to assist help this, together with many different ladies and LGBTQ+-focused social causes.
Why it issues
If there’s one factor Nadya Tolokonnikova has confirmed all through her profession within the public highlight, it’s this: punk is just not useless. Since first getting into the zeitgeist with Pussy Riot’s anti-Putin protest at Moscow’s Christ the Saviour cathedral — and the following injustices she confronted in Russia’s jail system — Tolokonnikova has grown into one in every of Web3’s most distinguished advocates.
By the largely decentralized infrastructures current on Web3, Tolokonnikova has slowly however certainly constructed communities akin to UnicornDAO and UkraineDAO to alleviate a few of the world’s worst social issues. Particularly, reproductive rights. Since UnicornDAO’s March 2022 launch, the artwork collective has raised greater than $4.5 million to help reproductive rights and the careers of marginalized artists.
Her newest mission on the horizon, MATRIARCHY NOW, is a collaborative assortment of NFT photojournalism completed with photographer and artist Ellen von Unwerth, and depicts an idyllic world the place “ladies, males, and everybody else are equal,” in line with the gathering’s official web page on Coinbase. However now, Tolokonnikova has discovered a brand new companion to ahead her humanitarian efforts: Rolling Stone journal.
What’s subsequent
Along with the long-lasting publication, the pair are set to disclose awe-inspiring — and at occasions chaotic — outcomes of their multi-day shoot by way of the streets of New York. “For sooner or later of the shoot, I bought teleported in a magic fairytale of unicorns, fishnets, latex, and highly effective women who rule the world with wit, knowledge, and enjoyable,” mentioned Tolokonnikova in a press launch shared with nft now. “We ran right into a constructing beneath building, unannounced, made associates there, we have been spray-painting posters on the streets of New York, and had a dominatrix tea celebration with males in latex serving as our tables, we swam in glitter and rode inflatable emo-unicorns. Matriarchy now.”
A becoming companion, given Rolling Stone’s position in shining its huge highlight on the then-nascent punk rock motion within the early Nineteen Seventies. With Tolokonnikova and von Unwerth, Rolling Stone will formally launch MATRIARCHY NOW throughout an IRL exhibition on January 11, from 7:00 p.m. to 10:00 p.m., at THE CANVAS 3.0.
Given the sheer cultural cachet of Rolling Stone, it’s plain to see that Tolokonnikova’s journey into legitimizing punk rock philanthropy could be kicking off.
