The sports activities, finance and way of life writer The Area Group, which homes editorial titles together with Sports activities Illustrated, The Avenue and Parade, has acquired Fexy Studios, a digital video and content material manufacturing studio with a deal with meals media, in a stock-and-cash transaction.
With the deal, the writer will meet rising demand from entrepreneurs for premium video stock, finally rising Area Group’s video advert income. The monetary particulars weren’t shared.
As a part of the settlement, core Fexy Studios management, together with chief government Cliff Sharples and head of partnerships and gross sales Bruce Hunter, will be a part of The Area Group.
Relish, a recipe aggregator product owned by Fexy Studios, is just not included within the deal and can proceed as a standalone product together with its employees.
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