NEW YORK–(BUSINESS WIRE)–As we speak, The Area Group Holdings, Inc. (NYSE American: AREN), (the “Firm” or “The Area Group”) introduced that it has acquired Fexy Studios, an award-winning inventive company that produces tv exhibits, streaming and digital video programming, and branded content material throughout a wide range of mediums together with desktop and cell net, OTT, broadcast tv, YouTube, Twitch, Instagram, Fb, webinars, and extra. The Area Group will leverage the power of its core manufacturers and continued viewers progress coupled with Fexy’s manufacturing and branded video capabilities to increase its streaming, sponsored content material and tv programming, whereas enhancing gross sales and income era throughout The Area Group properties.
The transfer brings the episodic broadcast TV and model franchises Moveable Feast and Roadfood to The Area Group’s Life-style portfolio, anchored by Parade. Cliff Sharples, Fexy Studios Co-Founder, will be a part of The Area Group as head of Fexy Studios to scale and construct out TV, streaming, and cross-platform promoting alternatives in addition to a bigger portfolio of exhibits for The Area Group’s verticals.
“Fexy Studios has demonstrated an amazing means to create compelling programming and digital video content material that resonates deeply with viewers and advertisers. By including that functionality to The Area Group, we are going to present vibrant content material and experiences throughout codecs and mediums whereas constructing new horizontal, multichannel promoting alternatives all through our portfolio,” mentioned Rob Barrett, The Area Group’s President of Media.
The acquisition will allow The Area Group to broaden meals protection throughout the Firm’s Parade Life-style Media Group. Kathy Kingsley, GM of TV programming, an government producer on “Moveable Feast,” and a distinguished voice in meals media, may even be a part of the Firm alongside Kaarina Aufrance, GM of “Roadfood,” and Bruce Hunter, Fexy Studios head of gross sales. The Firm pays for the transaction with Firm inventory and money available.
Concurrently, The Area Group will search to package deal multi-platform promoting alternatives for purchasers spanning on-line editorial, customized and sponsored digital and social video, TV, and streaming. With the addition of an intensive distribution community encompassing desktop and cell net, YouTube, Instagram, Fb, Twitch, and linked TV, The Area Group can supply unparalleled attain to companions.
“The Area Group’s give attention to investing and rising the legacy of iconic manufacturers akin to Sports activities Illustrated, Parade, TheStreet, and Males’s Journal makes it the proper dwelling for Roadfood and Moveable Feast,” mentioned Cliff Sharples, Co-CEO of Fexy Studios. “The chance to increase Fexy Studio’s multi-platform model franchise mannequin throughout The Area Group’s portfolio is thrilling and a privilege.”
Over the previous two years, The Area Group has expanded its model portfolio, viewers, and income and achieved vital scale with properties and platform companions. In accordance with Comscore, The Area Group reached greater than 100 million month-to-month distinctive guests in October 2022 remaining one the 50 largest U.S. publishers for the yr, having added greater than 70 publishers to its platform within the first 9 months of 2022.
For extra data on The Area Group, go to thearenagroup.web.
Supply: Comscore Media Metrix Multi-Platform, Desktop 2+ and Whole Cell 13+, October 2022, U.S.
About The Area Group
The Area Group creates sturdy digital locations that delight shoppers with highly effective journalism and information concerning the issues they love – their favourite sports activities groups, recommendation on investing, the within scoop on private finance, and the most recent on life-style necessities. With highly effective expertise, editorial experience, information administration, and advertising and marketing savvy, the transformative firm allows manufacturers like Sports activities Illustrated, TheStreet, Parade, and Males’s Journal to ship extremely related content material and experiences that buyers love. To be taught extra, go to www.thearenagroup.web.
About Fexy Studios
Fexy Studios is an award-winning, inventive company that produces tv exhibits, streaming and digital video programming, and branded content material throughout a wide range of mediums together with desktop and cell net, OTT, broadcast tv, YouTube, Twitch, Instagram, Fb, webinars, and extra. With over 20 years of expertise in meals and journey media, Fexy Studio’s two core model franchises embrace Moveable Feast and Roadfood. Moveable Feast is celebrating its tenth anniversary season in 2023, bringing the most well liked meals tendencies and recipes from across the nation. Roadfood has helped folks discover scrumptious meals alongside America’s backroads, blue highways, small cities and large cities for over 40 years. With 5 James Beard awards, a number of New York Occasions bestsellers, and its award-winning TV present Roadfood: Discovering America One Dish at a Time, the Roadfood platform seeks to find regional tradition via native dishes.
About Fexy
Fexy’s cloud-based B2B/B2C platform, Relish, leverages ML/deep studying and streamlines the digital meals ecosystem to take the stress out of deciding what to eat, planning meals, shopping for meals, and cooking recipes for US households. Relish’s proprietary expertise platform affords revolutionary shoppable digital advert merchandise and a SaaS-based resolution that permits most of the world’s largest CPG meals manufacturers, digital media firms, well being care organizations, and grocers to super-charge their recipe databases, offering better utility and shopper loyalty to their distinctive audiences.
Ahead Trying Statements
This press launch consists of statements that represent forward-looking statements. Ahead-looking statements could also be recognized by means of phrases akin to “forecast,” “steerage,” “plan,” “estimate,” “will,” “would,” “mission,” “keep,” “intend,” “count on,” “anticipate,” “prospect,” “technique,” “future,” “seemingly,” “could,” “ought to,” “consider,” “proceed,” “alternative,” “potential,” and different comparable expressions that predict or point out future occasions or tendencies or that aren’t statements of historic issues, and embrace, for instance, statements associated to the anticipated consummation of the transaction, the anticipated advantages of the proposed transaction and goals for future operations. These forward-looking statements are primarily based on data out there on the time the statements are made and/or administration’s good religion perception as of that point with respect to future occasions and are topic to dangers and uncertainties that might trigger precise outcomes to vary materially from these expressed in or urged by the forward-looking statements. Elements that may contribute to such variations embrace, amongst others, the likelihood that the closing situations of the transaction is probably not happy or waived; and delay in closing the transaction or the potential for non-consummation of the transaction. For extra data relating to the dangers and uncertainties that might trigger precise outcomes to vary materially from these expressed or implied in these forward-looking statements, in addition to dangers referring to the Firm’s enterprise usually, please check with the “Threat Elements” part of the Firm’s Securities and Trade Fee filings, together with the Firm’s most up-to-date Annual Report on Kind 10-Okay. Ahead-looking statements communicate solely as of the date they’re made. Readers are cautioned to not put undue reliance on forward-looking statements, and the Firm doesn’t give any assurance that it’ll obtain its expectations. The Firm undertakes no obligation to replace any of those forward-looking statements for any cause after the date of this communication or to adapt these statements to precise outcomes or revised expectations, besides as required by legislation.
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