ListAssist is a perfect resolution for actual property advertising groups tasked with cranking out authentic copy day after day, the creatively drained agent and the tech-savvy workforce that wishes to additional automate enterprise duties they discover tedious.
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ListAssist is software program for automating property advertising descriptions.
Platforms: BrowserIdeal for: Groups, brokers and advertising managers
High promoting factors:
Built-in picture scanning/laptop imaginative and prescient
Mix of AI and person perception
Room-by-room characteristic tagging
Simplified modifying and versioning
Very fast to study
High concern:
Finally, ListAssist customers might want to deal with the dizzying array of MLS rules, phrase and character counts, and so forth. This will likely require further handbook modifying or dissuade some from be keen to undertake writing-specific software program.
What you must know
ListAssist relies in New Zealand and has landed its first few purchasers within the U.S. after constructing a strong consumer base on its residence turf. In contrast to ChatGPT or Jasper AI, ListAssist is targeted solely on serving to actual property brokers write sooner, extra participating property content material.
The software program leverages its “laptop imaginative and prescient” algorithm to scan uploaded photographs, studying photographs from every room to establish outstanding options and show them as a collection of tagged writing prompts. Saving, modifying and regenerating content material may be very intuitive. This is a perfect resolution for advertising groups tasked with cranking out authentic copy day after day, the creatively drained agent and the tech-savvy workforce that wishes to additional automate enterprise duties they discover tedious.
There’s little to crush ListAssist; it’s light-weight and the person expertise by no means distracts from the product’s main directive. Utilizing photographs to extract bodily details about the house is a crazy-sharp use of laptop imaginative and prescient tech, because it by no means leaves the person with no writing immediate. Customers merely choose, or deselect, the gadgets it identifies for every room, add a couple of customized phrases and generate a draft description. Once more, you’ll be able to add your individual catchy phrases and phrases for every room, too.
As photographs are being processed, ListAssist makes use of the deal with to populate location knowledge, comparable to close by eating places, commute info and group facilities, one thing brokers usually miss of descriptions however lifestyle-oriented patrons have to see. Bear in mind, your itemizing copy goes to finish up in additional locations than the MLS, and earn greater than your colleagues’ consideration.
If you happen to like what it places out, merely mark as achieved, copy it and go. There’s additionally an inside ranking system for every preliminary consequence so the ListAssist workforce can know what’s working.
Maybe my favourite element is its modifying interface, which divides the property description into a number of sections (intro, bed room part, kitchen part) so every half might be addressed and tightened up individually. It is because making an attempt to edit an enormous block of textual content might be distracting. Consider it in the identical method you may stage every room of property with its personal goal.
Alongside the person’s left is a numbered sequence figuring out every step of the workflow, hovering over the checklist reveals its hidden operate, one other delicate however witty little bit of UX engineering to remain centered on the general minimization of person interplay.
The preliminary login display screen retains a horizontal scroll of properties inside the system for simple entry and new edits.
I met the workforce behind ListAssist at Inman Join Las Vegas in August of final yr. They have been utilizing the occasion as analysis grounds, and to rearrange conferences whereas within the states. Evidently, they discovered the traction they have been hoping to, because it has since revamped its model and employed a specialist in laptop imaginative and prescient to additional the software program’s capability to learn and pull knowledge from itemizing photographs.
The actual energy right here stems from the wedding of AI and person perception. The software program can’t add the subjective context of what makes a property distinctive, comparable to views it gives, undocumented historic information or how the neighborhood is performing. Not but, anyway.
Level is, ListAssist is well-crafted software program, clearly consultant of the issue it desires to resolve. And as somebody who has written and browse plenty of itemizing descriptions through the years, I can say with granite-firm certainty that there’s no scarcity of brokers who may use the assistance.
Have a expertise product you wish to focus on? E-mail Craig Rowe
Craig C. Rowe began in business actual property on the daybreak of the dot-com growth, serving to an array of economic actual property corporations fortify their on-line presence and analyze inside software program selections. He now helps brokers with expertise selections and advertising by reviewing software program and tech for Inman.
