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Usually once I assist shoppers earn media protection by pitching tales to journalists, they’re, in fact, initially blissful and even excited. To see the fruition of our work come to life within the type of a narrative within the information IS a thrill.
However what occurs after that? Usually, nothing.
Whenever you’ve put a whole lot of effort into securing earned media protection, it feels slightly, shall we embrace, missing, to share and have fun solely the day you see the piece — then cease there. Press protection may also help your model acquire visibility and enhance credibility … however not if nobody sees it.
So, what are you able to do to get extra worth from the media placements you’ve got labored so onerous to earn? Here is methods to leverage your earned media wins and wring all the worth you may out of every one:
