Center seats at many U.S. film theaters simply acquired dearer.
AMC Theaters, the nation’s largest movie show chain, on Monday unveiled a brand new pricing scheme through which seat location determines how a lot your film ticket prices. Seats in the course of the auditorium will value a greenback or two extra, whereas seats within the entrance row can be barely cheaper.
AMC mentioned the pricing plan, dubbed “Sightline,” has already been rolled out in some places and, by the top of the 12 months, can be in place in any respect home AMC theaters throughout showings after 4 p.m.
Seats categorized as “normal sightline” can be on the common value. If you wish to pay much less for the “worth sightline” seats, it’s important to be a member of the chain’s subscription service, AMC Stubs.
As film theaters have tried to get well from the pandemic, exhibitors have more and more checked out extra variable pricing strategies. That’s included charging extra for sought-after motion pictures like “The Batman” of their first week of launch.
Final weekend, Paramount Footage partnered with theater chains to supply barely decreased ticket costs for the comedy “80 for Brady.” And final 12 months, throughout a dry spell in theaters, tickets at most film theaters have been $3 for “Nationwide Cinema Day.”
However in most circumstances, film tickets are getting dearer, particularly when factoring in large-format screens and 3D showings. The common 3D premium format ticket for the most important box-office hit lately, “Avatar: The Approach of Water,” was about $16.50.
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