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Bonjour, crunchy of us!
It was a little bit of a tense morning at TechCrunch HQ this morning: The information broke that the corporate that owns TechCrunch, Yahoo, introduced it’s shedding 20% of its employees, as Amanda reported. It appears the layoffs are totally on the promoting tech aspect of the enterprise, so hopefully the TechCrunch crew’s jobs are protected — however that is tech layoffs hitting actually near house, with 1,600 coworkers shuffling on to new pastures. Might you all discover new employment alternatives quickly, colleagues!
Our featured Black Historical past Month learn at present is bell hooks’ Craving: Race, Gender, and Cultural Politics, a group of her early cultural criticism items from the Eighties. It’s an incredible assortment of essays concerning the oppressive constructions of domination. It’s additionally actually bloody miserable to comprehend how a lot of that is nonetheless related at present, 30 to 40 years after the essays had been first penned.
— Christine and Haje
The TechCrunch High 3
Protected and sound: DoorDash unveiled some new security options for its supply drivers that embody diminished notifications and a solution to let prospects know that the motive force is in the course of a visit. Ivan has extra.
Look what’s in open beta: Atlassian’s Jira Product Discovery, a software for serving to engineering and enterprise groups prioritize and collaborate on new product concepts, is anticipated to be open to a basic viewers within the subsequent three months, Frederic writes.
Flying excessive: Haje explains the options of the brand new DJI Mini 2 SE ultraportable drone and why he’s confused concerning the naming of this explicit product.
Startups and VC
Over 90% of cybercrime actions that result in monetary fraud or identification theft begin with an e mail impersonation, generally often called phishing and spoofing, Tage stories. Sendmarc simply raised $7 million in Sequence A funding to supply people and companies e mail safety from such assaults and basic e mail impersonation.
Bear in mind the piece we printed about how a characteristic doesn’t make a enterprise? Twitter stated that the fundamental API tier will value $100 monthly, killing off hopes of hobbyist Twitter bots and a bunch of small enterprise use circumstances, Ivan stories.
In the present day was a hell of a day of stories on the location, so as a substitute of our normal 5, we’ve received seven tales for you, starting from fintech to NFTs to mushroomy meat (or meaty mushrooms).
4 video content material ideas to your startup’s development advertising
Picture Credit: ronstik (opens in a brand new window) / Getty Photos
In case your advertising plan doesn’t embody TikTok, YouTube Shorts, or Instagram Reels, properly, can you actually name it a advertising plan?
Video content material is important for driving early engagement, which is why development knowledgeable Jonathan Martinez (previously of Postmates, Uber and Chime) shares 4 techniques for getting began:
Leverage creator marketplaces
Produce short-form movies
Construct lasting creator relationships
Cross-pollinate your movies
“For those who’re coming into 2023 with no video content material plan to your startup, you can be lacking out on a big useful resource for creating model consciousness and reaching extra shoppers,” writes Martinez.
Three extra from the TC+ crew:
TechCrunch+ is our membership program that helps founders and startup groups get forward of the pack. You’ll be able to join right here. Use code “DC” for a 15% low cost on an annual subscription!
Large Tech Inc.
Nicely, as you learn from our introduction, we’re reeling from Yahoo’s announcement that it’s shedding 20% of employees. Amanda has extra on that. However that was not the one unhealthy information hitting the tech scene at present: Frederic stories that GitHub, owned by Microsoft, is shedding 10% of its staff by means of the top of its fiscal 12 months and going absolutely distant. In the meantime, Paul writes that developer operations big GitLab is reducing its worker base by 7%.
And we’ve got 4 extra for you:
