Small companies play a vital position in world and native financial growth. They create jobs, stimulate innovation, and supply important items and companies to communities. The World Financial institution estimates that small companies symbolize 90% of all companies, and in accordance with MasterCard, Sub-Saharan Africa alone has 44 million micro, small and medium enterprises (MSMEs).
Regardless of their significance, small companies, particularly these in Africa, are poorly understood on account of lack of, or fragmentation of information. You’ll be able to’t handle what you don’t know. Due to this fact, with this lack of insights, MSMEs face scores of challenges, different companies miss alternatives to offer options that the small companies want. Governments fail to harness small companies’ affect on the economic system correctly.
To assist bridge this hole, GeoPoll, Africa 118, and the African Expertise Firm have partnered to conduct annual surveys on MSMEs in Africa. The Africa MSME Pulse focuses on the present state of small companies in Africa, their challenges, their outlook, tendencies in numerous themes, and the options they want most. Performed by way of Laptop-Assisted Phone Interviewing (CATI), this report gives a complete understanding of the important thing points and tendencies affecting small companies in Africa at this time and an summary of the alternatives, suggestions for future help and development, and the potential affect on the broader economic system.
The Africa MSME Pulse expanded in 2023 to Ethiopia along with Kenya, Nigeria, and South Africa, and lined subjects similar to:
Employment and staffing – modifications to employment, plans to rent, availability of expertise, and the state of Work-From-Dwelling.
Advertising and marketing channels, tendencies in digital advertising and marketing spending, and experience.
Use of and reliance on expertise, tendencies in tech spend, cell app utilization for enterprise, and the state of SAAS options.
Enterprise finance sources and entry to credit score
Data wants for small companies.
Obtain the report
The Africa MSME Pulse 2023 Report is now accessible to obtain – at no cost! Within the 19-page insight-packed report, we dive into every query, presenting the findings, evaluating them from nation to nation and yr on yr, and offering commentary based mostly on different experiences and market knowledge.
Dig into the interactive dashboard
Outcomes from the survey are additionally accessible within the detailed, interactive dashboard beneath, enabling you to dive deeper and filter the outcomes in accordance with your wants.
To get extra details about this analysis, contact GeoPoll by way of [email protected], Africa 118 by way of [email protected] or The Africam Expertise Firm by way of [email protected]
