Mitchell & Ness, a premier worldwide purveyor of nostalgic sportswear and premium streetwear, introduced the appointment of Don Crawley, professionally often known as Don C, as the brand new Artistic Director of Premium Merchandise. A notable determine in streetwear tradition and infrequently considered one of the vital influential creatives, Don C is the founding father of the “Simply Don” model and proprietor of trend buying staple, RSVP Gallery in Chicago, Illinois.
This appointment strengthens the long-standing present relationship between Mitchell & Ness and Don C, which first partnered in 2011 with the discharge of luxurious Simply Don caps. Since then, the 2 have collaborated on product strains like ‘NBA Jam,’ ‘No Identify,’ and different premium attire and headwear collections.
The appointment of Don C comes on the heels of great development and growth for Mitchell & Ness. Final 12 months, the corporate was acquired by world digital sports activities platform, Fanatics, and a strategic possession group comprised of a few of the most distinguished names in sports activities, leisure and enterprise.
“Don is actually an icon and visionary, and after having labored with him for a few years we’re ecstatic to have him formally be a part of the Mitchell & Ness household,” mentioned Kevin Wulff, CEO of Mitchell & Ness. “Followers of the model can sit up for thrilling new merchandise throughout all leagues that may fuse the model’s heritage with Don C’s cutting-edge inventive imaginative and prescient.”
Along with bringing a contemporary set of concepts and culturally related moments for the model, one of many first collaborative initiatives contains launching the MLB ‘Cooperstown Assortment’ in April surrounding MLB’s season opener. The launch will embody Simply Don premium shorts celebrating the MLB’s most up-to-date growth groups: Colorado Rockies, Florida Marlins, Arizona Diamondbacks and Tampa Bay Rays.
Past that, Don C shall be an integral a part of rolling out the brand new assortment of NBA shorts and headwear designed to have fun a few of basketball’s earliest and biggest international NBA gamers together with the likes of Drazen Petrovich, Tony Parker & Toni Kukoc.
Don C enthusiastically speaks to becoming a member of the model in an official capability, stating, “Working with Mitchell & Ness is a dream come true. I grew up on throwbacks and sportswear, so it’s an honor to have the ability to influence one thing that affected me a lot by way of my inventive journey and love of sports activities. I’m trying ahead to storytelling and creating extra timeless merchandise alongside the Mitchell & Ness staff.”
Followers can store the Mitchell & Ness x Simply Don assortment that includes NBA, MLB, and NFL attire at www.mitchellandness.com.
