How widespread is buyer advertising as a stand-alone operate?Is buyer success turning into the brand new buyer expertise (CX) at B2B corporations?What’s the vary of obligations generally shared by B2B CX groups like yours?
Are you curious about the solutions to questions like these? Forrester’s buyer engagement analysis group is, too!
We need to be taught extra about how buyer advertising, buyer success, and buyer expertise groups’ roles are rising and altering. So we launched a survey to review the altering scope of obligations amongst these groups and to find out how these modifications can ship extra worth to your clients.
Our survey contains questions on:
Whether or not your organization makes use of a direct gross sales/B2B movement. It should even have 50 or extra staff and have earned US$10 million or extra in your most up-to-date fiscal 12 months so that you can qualify to take it.
Your present scenario — does your organization make use of individuals in sure post-sale features, and which features are liable for which actions?
Which groups, in your opinion, ought to maintain sure obligations — as in a “greatest follow” scenario.
Enterprise outcomes and worth that your buyer engagement groups create and the way you measure that.
If you need to take part, please click on right here to finish the survey earlier than Friday, March 24, 2023. The survey ought to take between 10 and quarter-hour to finish.
If you’re liable for advertising to present clients, are a buyer success supervisor or chief, or are concerned in buyer expertise design or evaluation, sharing your experiences within the examine can be very precious to us. Anybody who completes the survey will obtain a complimentary preview of the outcomes as a “thanks” just a few weeks after the survey closes.
When you full your complete survey and select to supply your contact info, Forrester will solely use it to ship you the preview. All responses will stay confidential, and we’ll report leads to mixture solely. We is not going to share any private or firm info.
When you really feel that another person in your group can be nicely suited to finish this survey — or would profit from doing so — please be at liberty to share this publish with them.
Wanting ahead to seeing the outcomes and sharing them with you in April!
