NFT gated content material has emerged as one of many tech’s stand-out use circumstances, and currently it has gained traction amongst some large gamers. The most recent, sees Web3 music platform, Audius, undertake the mannequin to entry content material for various artists beneath its banner.
In a current announcement, the platform notes that it’s including a characteristic that enables holders of particular NFTs to entry a given artist’s music. The information comes simply weeks after Spotify started experimenting with token-gated playlists.
NFT Gating is Right here 🔓
Now you may make unique content material accessible solely to your NFT holders!
It’s simpler than ever to thank your loyal neighborhood for supporting your initiatives. pic.twitter.com/JA4oBUalgv
— Audius 🎧 (@AudiusProject) March 9, 2023
That stated, artists signed up on Audius which have launched their very own non-fungible tokens can “gate” their music and different types of content material in a way that solely holders of their collections can entry. Shifting ahead, music followers can hyperlink their crypto wallets to Audius and entry the precise artist’s catalog, the place they’ll verify they maintain the required NFTs to hearken to the music. Moreover, they’ll have entry to B-sides, any unreleased songs, and different varieties of content material the artist may personal.
Audius Goals To Enhance Fan Engagement
The aim is to create deeper connections between followers and artists. In line with Forrest Browning, cofounder and chief product officer of Audius, “An enormous focus of Audius from day one is enabling deeper connections and deeper interactions between the followers and the artists instantly.”
He goes on so as to add,
“Sooner or later, there shall be many different ways in which you may show to an artist that you just’re a superfan, however if you are going to buy one in all their NFTs, that appears like a reasonably robust sign.”
Apparently, Audius goals to serve even artists that don’t personal particular person NFT collections. As an illustration, if an artist is an energetic NFT neighborhood member of the BAYC neighborhood or every other assortment, they’ll token-gate their content material utilizing these NFTs.
The brand new characteristic is the results of months of exhausting work. Audius started engaged on this characteristic early final 12 months, with the final word aim being to spice up fan engagement.
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Basil is an avid fan of blockchain expertise and all its improvements, and he’s keen about sharing this narrative together with his viewers. He has spent over 5 years within the crypto house, specializing in analysis and creating Web3 content material for numerous media retailers across the globe.
