TikTok meals reviewer, Keith Lee, is really doing the work of the Lord on the subject of Black-owned companies.
Ella Livingston, founder and proprietor of Cocoa Asante, says because of Lee, her enterprise is thru the roof. Cocoa Asante is a high-quality chocolate model with roots tracing again to Ghana. Lee acquired his fingers on some and made a viral assessment to his 11.2 million followers – which led to her merchandise promoting out in 33 minutes.
@keith_lee125 #sew with @cocoaasante Cocoa Asante style check 💕 would you strive it ? 💕 #foodcritic ♬ authentic sound – Keith Lee
Lee’s rave assessment lead Livington to open her web site for pre-orders. He began off sturdy, giving her excessive compliments on her packaging and noting that it solely took three days to obtain his order. “This package deal screams luxurious, cash” Lee mentioned. He gave her milk chocolate bon-bon product an 8.5 out of 10 rating. However, followers can see the look of affection on his face as soon as he tried her Thai Pecan Caramel bon-bons. Earlier than his rating, he reminded viewers that he and Livingston aren’t working collectively however a collaboration may come quickly. “I’m telling you I’m about to eat this complete field,” he mentioned.
“I really like when sweets are balanced. It’s salty, it’s nutty, that chocolate acquired the proper snap on it.”
After gaining an ‘influencer fan,’ Livingston is grateful and says she plans on retiring from her full-time job. “Cocoa Asante is without end modified as a result of we acquired so many orders,” Livingston mentioned. “I can now afford to pay myself one thing in order that I don’t must work part-time to usher in earnings for my residence. So Keith you have got formally retired me from being a instructor.”
@cocoaasante These outcomes are unbelievable! Thanks everybody for the help!! @keith_lee125 #cocoaasante ♬ authentic sound – Cocoa Asante
The meals evaluations carried out by the favored TikToker have actually put Black-owned companies on the map. Earlier this 12 months, Lee did a assessment for a small meals truck in Las Vegas known as Southern Style Seafood. In lower than 24 hours, the enterprise raised $30,000.
