An Binh Financial institution (ABBANK), a Vietnamese joint inventory industrial financial institution, has partnered with digital banking software program supplier Backbase to rework its prospects’ banking experiences.
Supported by ABBANK’s native companion CMC Know-how and Answer, Backbase will ship the total suite of its Engagement Banking Platform, which encompasses Digital Onboarding, Digital Banking, Digital Help and Digital Have interaction.
The platform will allow omni-channel banking, improve ease in buyer acquisition, retention, cross-sell, hyper-personalisation, and enhance buyer servicing.
ABBANK had set a five-year digital transformation technique in 2021 with the purpose to ship a brand new stage of buyer expertise by means of digital channels and strengthen its services and products.
The financial institution has additionally partnered with McKinsey Vietnam to design a technological structure and long-term implementation plan.
Le Thi Bich Phuong
Le Thi Bich Phuong, CEO of ABBANK mentioned,
“With the plan to launch omnichannel banking, ABBANK’s prospects will expertise monetary providers in a seamless, synchronous and clear method throughout all touchpoints.
In the meantime, ABBANK can even be capable to strengthen its functionality in buyer’s information administration, operation effectivity resulted in enchancment in aggressive benefit for ABBANK out there.”
Riddhi Dutta, Regional Vice President for Asia at Backbase mentioned,
Riddhi Dutta
“ABBANK has taken the elemental step to architect omnichannel banking across the wants of their prospects by leveraging on the Backbase Engagement Platform to unify information and journeys throughout totally different strains of enterprise, channels and banking merchandise.”
