© Reuters. FILE PHOTO: A view of the Twitter emblem at its company headquarters in San Francisco, California, U.S. November 18, 2022. REUTERS/Carlos Barria
(Reuters) -Newly appointed Twitter CEO Linda Yaccarino mentioned in a tweet on Saturday that she has been impressed by proprietor Elon Musk’s imaginative and prescient to create a brighter future and is happy to assist to remodel the social media platform.
It was the primary time Yaccarino has spoken publicly for the reason that information broke Thursday that she was in talks to turn into the subsequent CEO of Twitter. Musk, who has served as CEO since his $44 billion buyout of Twitter final October, introduced her appointment on Friday.
“I’ve lengthy been impressed by [Musk’s] imaginative and prescient to create a brighter future. I am excited to assist deliver this imaginative and prescient to Twitter and remodel this enterprise collectively!” Yaccarino tweeted.
Yaccarino, who as promoting chief for Comcast Corp (NASDAQ:)’s NBCUniversal spent a number of years modernizing its advert enterprise, mentioned she is dedicated to Twitter’s future, and mentioned consumer suggestions is significant to construct Twitter 2.0.
Yaccarino will take over a social media platform that has been making an attempt to reverse a plunge in advert income and is beset with challenges, together with a heavy debt load.
Since Musk acquired Twitter, advertisers have fled the platform, apprehensive that their adverts may seem subsequent to inappropriate content material after the corporate misplaced almost 80% of workers. Musk earlier this 12 months acknowledged that Twitter had suffered an enormous decline in advert income.
Whereas Musk mentioned Yaccarino would assist construct an “all the pieces app,” which he has beforehand mentioned may supply quite a lot of providers corresponding to peer-to-peer funds, his number of an promoting veteran signaled that digital adverts would proceed to be a core focus of the enterprise.
Musk has lengthy mentioned he meant to discover a new chief for Twitter.
Musk, who can also be the CEO of electric-vehicle maker Tesla (NASDAQ:) Inc , on Friday mentioned that bringing Yaccarino on as Twitter’s new chief will assist him commit extra time to Tesla.
