Model Africa, in collaboration with Geopoll, Kantar, and Model Management, is thrilled to announce the extremely anticipated launch of Model Africa 100 2023! Now in its thirteenth version, this prestigious report presents essentially the most complete rating of essentially the most admired manufacturers throughout the African continent.
Because the African economic system continues to flourish, it turns into more and more essential to establish and have fun the manufacturers that resonate most with African shoppers. The Model Africa 100 serves as a definitive information, showcasing the manufacturers which have efficiently captured the hearts and minds of the African populace.
Overlaying 32 African nations, which collectively symbolize over 85% of the continent’s GDP and inhabitants, the survey and rankings present essentially the most complete reflection of brand name notion and affinity among the many various African shopper base. The intensive analysis carried out between February and April 2023 meticulously analyzed and evaluated manufacturers from all financial areas inside Africa.
Information assortment, spearheaded by Geopoll, ensured the broadest and most consultant sampling, guaranteeing the authenticity and reliability of the rankings. The next evaluation and rankings have been expertly led by Kantar and Model Management, leveraging their experience in market analysis and model analysis.
Highlights from the Model Africa 100 2023 Report
Regardless of optimism with the progress of AfCFTA and different initiatives to drive African initiatives, African manufacturers regressed 20% from a 10-year excessive of 17% to 14% share of the Prime 100 most admired manufacturers in Africa, as stalwart African manufacturers, MTN dropped out of the Prime 10, and all African manufacturers misplaced floor, besides Zambia’s Commerce Kings, the very best African mover and new at #38.
Europe, led by Adidas at #2, has grown its share of essentially the most admired manufacturers in Africa to 37%, forward of North America at 32% led by Nike, the #1 model for the fifth consecutive yr, and Asia which retains its 17% share led by Samsung, the #3 model for the third consecutive yr.
In a brand new class of manufacturers which are doing good for individuals, society and the atmosphere, impressed by enterprise shifting from revenue to goal, Unicef emerged because the #1 NGO, Coca Cola the #1 non-African model and MTN the #1 African manufacturers.
In a category-specific rating of the Prime 25 monetary providers manufacturers, Africa’s oldest banking group, Normal Financial institution, surged to the #1 most admired model in Africa, displacing GTBank, which had led the rankings for the previous three years, however is reeling from current UK regulatory points, service challenges, and a troublesome aggressive atmosphere. The class is dominated by South African (6) and Nigerian (6) manufacturers, which account for 48% of the rankings, with the USA (4), led by VISA, at 16% %, making up 64% of the Prime 25 manufacturers.
In a category-specific rating of the Prime 25 media manufacturers, DSTV, the buyer model of the Multichoice Group, retains its dominant rating forward of BBC and CNN as essentially the most admired media model in Africa. In step with earlier rankings, non-African media dominate the continent, accounting for 76% of the Prime 25 manufacturers.
MTN is essentially the most admired African model within the Prime 100 manufacturers recalled spontaneously, whereas Dangote has retaken the lead as essentially the most admired model when respondents are prompted to recall an African model particularly.
Fifteen (15) % of the Prime 100 manufacturers are new entrants, led by USA’s Oral B the very best mover at #34, Zambia’s Commerce Kings at #38 and the USA’s Jordan at #42.
Choose Rankings
Most Admired Manufacturers – Prime 100
Nike (USA)
Adidas (Germany)
Samsung (Korea)
Most Admired African Manufacturers (Prompted)
Dangote (Nigeria)
MTN (South Africa)
DStv (South Africa)
Most Admired Africa Manufacturers (Unprompted)
MTN (South Africa)
Dangote (Nigeria)
Tradekings (Zambia)
Most Admired Media Manufacturers
DStv (South Africa)
BBC (UK)
CNN (USA)
Most Admired Monetary Companies Manufacturers
Normal Financial institution (South Africa)
Fairness Financial institution (Kenya)
ABSA (South Africa)
Firms that greatest exemplify Africa Pleasure
Dangote (Nigeria)
Ethiopian Airways (Ethiopia)
MTN (South Africa)
Sustainability – Doing Good for Folks, Society and the Surroundings – NGO
Unicef (USA)
WHO (USA)
Purple Cross (Switzerland)
Sustainability – Doing Good for Folks, Society and the Surroundings – African Manufacturers
MTN (South Africa)
Dangote (Nigeria)
Azam Group (Tanzania)
Sustainability – Doing Good for Folks, Society and the Surroundings – Non-African Manufacturers
Coca-Cola (USA)
Vodafone/Vodacom/Safaricom (UK)
Unilever (UK)
The Bottomline
The Model Africa 100 2023 report presents a wealth of insights and highlights notable traits shaping the African market. From the dominance of European and North American manufacturers to the rise of purpose-driven initiatives, the report provides a complete view of the African model panorama. It encapsulates the spirit of African entrepreneurship, innovation, and shopper preferences and serves as a priceless useful resource for companies, entrepreneurs, and shoppers alike, offering priceless insights into the manufacturers which are shaping Africa’s financial and social panorama. GeoPoll is proud to play an element on this essential initiative.
Get the whole report on the Model Africa web site and be a part of the dialog that continues to form the way forward for branding in Africa.
Don’t hesitate to contact us for additional clarification on the methodology we used, to dive deeper into the information, or to conduct model surveys all through Africa and the world.
