Picture credit: Reliving
Amsterdam-based Reliving, a second-hand furnishings platform, introduced that it has secured €684K (on the time of writing this text) by means of crowdfunding on Oneplanetcrowd.com.
Reliving launched the crowdfunding marketing campaign with a most goal of €1.5M. Up to now, 469 buyers have contributed to the funding.
Fund utilisation
The corporate intends to develop its staff in internet growth, advertising, and customer support.
At the moment, the corporate provides 30,000 items of furnishings and goals to achieve 130,000 items by 2025.
Along with the founders, Stichting iFund and Truthful Capital Companions invested.
This capital might be used to extend market share within the Netherlands and Belgium. As well as, investments are made in innovation, equivalent to Reside Purchasing.
After further progress within the Netherlands and Belgium, Reliving desires to develop internationally.
What does Reliving resolve?
Yearly, greater than 60M items of furnishings disappear into European incinerators or landfills, and over 10M tons are discarded. Solely 10% is reused, in response to a European Fee research.
“Disposing furnishings too shortly is a waste of scarce uncooked supplies, power, and damages the local weather,” says Ananda van Doorn, founder and CEO.
“Our mission is to make second-hand furnishings the primary alternative and double the lifespan of furnishings,” says founder and COO Jody Klaassen. “We don’t disguise our ambitions on this regard,” provides van Doorn.
Reliving: Market for used furnishings & dwelling equipment
In 2019, Ananda van Doorn (CEO) & Jody Klaassen (COO) launched Reliving, the web market for high quality used furnishings and residential equipment.
Ananda and Jody say, “We name on folks to provide issues a brand new life and in addition to see what’s on the market second-hand. Select sturdy high quality that stays lovely for longer. A number of massive furnishings factories put on out stuff as if it had been seasonal style. This quick furnishings, which requires uncooked supplies and power, not suits these days.”
“The local weather and our earth are the losers and we wish to reverse that pattern. Look on-line and select from 30,000 gadgets. Our lovely interiors can be seen within the Bijenkorf retailer in Rotterdam,” provides the duo.
The corporate goals to make shopping for and promoting used interiors as straightforward as doable in order that reusing furnishings turns into simpler and extra widespread.
The Dutch startup permits customers to purchase used furnishings with the identical ease and repair as new.
Final 12 months Reliving claimed to have offered 2600 cupboards, making it the highest-scoring class. Sideboards are particularly common, provides the corporate.
Reliving opened its first second-hand inside retailer in De Bijenkorf in Rotterdam in January and collaborates with fonQ and VT Wonen. 70,000 persons are a part of Reliving’s group, claims the corporate.
In 2021, Reliving participated in The Influence Days, which celebrates ‘Subsequent Stage’ entrepreneurship and reveals how they contribute to a good and sustainable future
