Ceci Kurzman has worn many hats all through her profession and now she’s taking up the duty of merging expertise with the wants of the textured hair group by way of her new platform OurX.
The previous music government, Revlon board member and personal investor believes the data-tech platform is the reply to oft-ignored hair wants of girls of colour.
“Presently, hair care stays segregated within the magnificence and private care business, with options for these with textured hair remaining separate and unequal,” she mentioned in an announcement. “Whereas celebrating the numerous highly effective manufacturers already shaping this class, OurX endeavors to make use of confirmed information to fight an oversimplified, one-size-fits-all view of the textured hair shopper.”
The corporate’s mission is to convey “personalised, high-performance innovation to the underserved textured hair shopper” and with the assistance of a seed spherical funded by Reign Ventures and different angel traders, OurX is getting into the market at a time the place Kurzman believes its wanted essentially the most, in accordance with AfroTech.
“As an investor and Black girl in enterprise, I used to be pissed off by among the business’s finest practices not reaching the textured hair market, and the absence of dependable information to assist these inside it. As a shopper, I knew I wasn’t alone in my private expertise of spending a variety of time, cash, and vitality on my hair and never getting the outcomes I used to be on the lookout for,” Kurzman mentioned.
For the founder, OurX stands to push again towards concepts that textured hair doesn’t want specialised care and a spotlight; in addition to offering factual proof to assist the facility of shoppers on this group.
“I really feel like haircare is that final frontier of segregation in magnificence as a result of it truly is separate,” she mentioned. “The way it’s developed, the way it’s marketed, the way it’s funded, the way it’s distributed, and we return to separate and never so equal as a result of the manufacturers, whether or not they’re indie manufacturers or truly a part of bigger companies, are usually not getting the identical entry. A number of that comes down to simply an age-old notion that in some way it’s a distinct segment viewers. It’s an viewers that’s broke. It’s an viewers that cares extra about efficacy than it does about wholesome components.”
OurX will present customers with a personalised hair evaluation earlier than curating a custom-made routine for optimum scalp and hair wellness together with a complete breakdown of recommended product utilization.
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