Picture credit: Yummygums
Amsterdam-based Yummygums, a model well-known for its fruity vitamin gummies, introduced on Tuesday that it has raised €1M by way of a share-funding marketing campaign.
The Amsterdam startup initiated a share-funding marketing campaign final week to lift development funding, setting a goal of €1.3M.
“Share-funding turned out to be one of the simplest ways for Yummygums to contain their followers and clients much more within the firm they usually favored it,” the corporate says in a press launch.
Ruben Balian, CEO of Yummygums says, “We regularly acquired questions from our group about investing in Yummygums, so we knew there was curiosity, however we didn’t count on it might go so quick.”
Ruben Balian began his profession at ING, the place he financed firms.
“Due to my earlier expertise, share-funding as a type of financing was not so sharply on my radar. Our followers consider in our mission and are delighted to be a part of it on this means,” provides Balian.
“The marketing campaign will now run for a number of weeks and we want to welcome all our followers. We’ve got already elevated the goal quantity twice, however that can cease in some unspecified time in the future,” explains Ruben Balian.
Fund utilisation
The Dutch startup says it should use the funds to speed up development, increase into the UK market and launch new merchandise.
The corporate’s merchandise are already obtainable all through the UK, with nationwide distribution in Nicely Pharmacy pharmacies and Tesco, a outstanding grocery store chain.
To boost their operations, Yummygums appointed Ruben Hijl as Head of Gross sales (beforehand Head of Gross sales at Tony’s Chocolonely) and Tim Wolters as Head of Product (beforehand Class Supervisor and Product Developer at Vitaminstore).
Constructing on the success of Yummygums at Etos, Ruben Hijl will improve the corporate’s retail presence within the Netherlands and internationally. Tim Wolters, then again, will optimise the product vary and introduce 5 new merchandise this 12 months.
Yummygums: Vitamin Gummy model
Yummygums is a vitamin startup that’s vegan, freed from synthetic components, and produced with real and superior substances.
By providing nutritional vitamins within the type of enticing fruity gummies, the corporate empowers shoppers and children alike to make wholesome habits extra pleasing. This empowers them to keep up a wholesome way of life.
Presently, the corporate has an intensive vary of 11 merchandise aimed toward supporting everybody, in no matter part of life or with no matter well being objective, and to point out that well being and pleasure can go hand in hand.
