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Polygon Labs, a blockchain protocol, introduced it was partnering with e-commerce large Flipkart and loyalty platform Grasp to introduce a Web3-powered loyalty program with the intention of introducing hundreds of thousands to the Web3 house.
Polygon Labs is collaborating with @Flipkart and @HangXYZ_ for an on-chain, brand-first loyalty program, introducing hundreds of thousands of customers to web3 ⛓️
FireDrops 2.0 will revolutionize model advertising and marketing, storytelling, and buyer engagement #onPolygon
Extra: https://t.co/Tf9vV3mKDF pic.twitter.com/01ScwkrvQC
— Polygon (Labs) (@0xPolygonLabs) June 14, 2023
The loyalty program, FireDrops2.0, will likely be powered by Grasp and can intention at remodeling user-brand engagement for Flipkart customers. The customers will likely be rewarded with experiences and will likely be incentivized by means of gamification associated to their most popular manufacturers. Customers will even be capable of earn membership passes, lifetime reductions, and extra.
“By integrating Web3 and NFTs into model loyalty applications, we’re revolutionizing model advertising and marketing, storytelling, and buyer engagement. As India’s homegrown e-commerce market, which is consistently innovating, we acknowledge the worth of buyer loyalty and, extra importantly, the rising house of Web3 loyalty. We’re excited to associate with the most effective within the house for this revolutionary brand-first rewards and loyalty program,” mentioned Naren Ravula, VP, Head of Product Technique and Deployment, Flipkart.
Polygon Labs will likely be offering the underlying NFT expertise for a greater consumer expertise. The utilization of NFT expertise will make possession and redemption of rewards straightforward, thereby making method for brand spanking new income streams for manufacturers. Moreover, this can encourage clients to actively participate in this system.
“The world’s most revolutionary manufacturers, like Flipkart, have a monumental alternative to redefine how they join with their clients and construct loyalty. The most effective applications of the long run will likely be gamified, personalised, and Web3-enabled. The subsequent era of loyalty is right here, and we’re excited to associate with Flipkart to deliver it to the plenty,” mentioned Matt Smolin, CEO and founder, Grasp.
Flipkart clients can be a part of the waitlist to realize early entry to the FireDrop2.0 program.
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