Come on, Barbie, let’s go occasion — on the real-life Malibu Dreamhouse.
Airbnb introduced Monday that the hot-pink, beach-side mansion impressed by the toy residence of the identical title will probably be accessible to e book for a restricted time subsequent month — with a twist. This time, Barbie’s blond beau, Ken, will probably be internet hosting.
The property rental firm and Warner Bros. have joined forces to advertise “Barbie” — the summer time comedy starring Margot Robbie and Ryan Gosling — by inviting “everybody in Barbie Land” to enter for an opportunity to win a one-night keep on the luxurious property.
“All of us have goals, and Barbie is fortunate sufficient to have a home stuffed with them,” Ken stated Monday in a press release.
“However now, it’s my flip, and I can’t wait to host visitors inside these one-of-a-kind – dare I say, one-of-a-Ken? – digs.”
Beginning July 17 at 10 a.m. Pacific Time, anybody can request to e book Barbie’s Malibu Dreamhouse on Airbnb. The corporate will choose 4 fortunate visitors (two per night time) to spend an evening on the oceanfront villa at no cost on July 21 and 22.
In response to a press launch, “Ken couldn’t work out the best way to put a value on Barbie’s Malibu DreamHouse — in any case, Ken’s factor is seaside, not math!”
The itemizing welcomes visitors to take “a spin by way of Ken’s superior wardrobe to seek out their greatest seaside match,” channel “their internal cowboy” whereas collaborating in “a line dance or two on Ken’s out of doors disco dance ground,” problem one another to a “seaside off,” sunbathe by the infinity pool and take residence “a chunk of Kendom” by leaving with a set of rollerblades and surfboards.
Different options of the Ken-ified dreamhouse embrace a cowboy-themed salon, an commentary deck with a telescope overlooking the ocean, an out of doors bar and grill, an out of doors gymnasium and a deck with a fireplace pit.
On his Airbnb profile, which options Gosling’s character poster for “Barbie,” Ken says he lives his life “by two Bs: Seashore and Barbie. And rollerblades for those who rely that B.”
“There’s a lot stuff to do [at the Dreamhouse] — some days, I’m undecided what to do first,” his profile reads.
“I imply, do you catch waves earlier than or after firing up the grill? And the way are you aware when to go to the horses? Anyway, I’m excited so that you can keep the night time so you are able to do all of it and extra!”
This isn’t the primary time Barbie’s Malibu Dreamhouse has popped up on Airbnb. In October 2019, the residence was briefly accessible to hire for $60 an evening.
The newest Airbnb itemizing for Barbie’s Malibu Dreamhouse is only one aspect of the sturdy advertising marketing campaign Warner Bros. and Mattel have launched for “Barbie.” Main as much as the movie’s launch, the film studio and the toy firm have created customized dolls based mostly on the characters, partnered with Xbox so as to add Barbie and Ken’s automobiles from the movie to the racing online game Forza Horizon 5, teased “Barbie’s Dreamhouse Problem” on HGTV, dropped a brand new disco anthem by Dua Lipa (who additionally seems within the movie) from the “Barbie” soundtrack and hosted advance screenings of the movie, amongst different issues.
Directed by Greta Gerwig, “Barbie” opens in theaters July 17.
