Selma set a aim of 1 Million CHF/EUR originally of the marketing campaign. The plan was to maintain the marketing campaign operating for two weeks and give attention to their neighborhood.
“After one week it turned clear that we’d attain 1 Million even earlier and had extra requests by “not but Selma purchasers”. The choice to unlock extra shares was made shortly – we opened the marketing campaign to the general public and managed to lift 30% greater than initially deliberate.
Patrik Oliver Schär
For the reason that begin we now have constructed our firm along with our prospects – for our prospects. Now, we wish to make sure that we keep near our neighborhood whereas we intention to scale Selma into the No. 1 wealth administration service in Switzerland.”
– Patrik Schär, CEO & Co-Founder
Selma’s he greatest studying of the crowdinvesting marketing campaign:“Our neighborhood is our greatest progress driver. In market environments like these, we didn’t know if the time for welcoming purchasers into the “interior circle” was proper, however we needed to strive.Watching the % transfer up minute by minute on the day of our launch reminded us of our fantastic consumer base – and that there’s belief and pleasure to become involved in our neighborhood, unbiased of timing.”
Selma overfunded – what is going to occur with the additional money?
Extremely voted, huge options on their roadmap are first on the listing. Selma desires to make use of the money from their neighborhood to construct what their neighborhood is ready for.
This implies
Bettering the recommendation Selma provides every considered one of you based mostly in your scenario, your money, the markets, and extra
Bettering the way you see transactions, efficiency particulars and particulars about your portfolio within the app
Trying into the appropriate options for joint accounts, households and completely different causes to speculate your cash
Selma goals to turn into the No.1 wealth administration app in Switzerland – and that’s what they may give attention to within the subsequent months and years.
Supply: The perks and advantages for crowdinvestors
