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This text was first posted in Outperforming the Market on June 16, 2023.
Right this moment, on this article, I might be sharing my analysis findings and ideas on a number one LiDAR participant, Luminar Applied sciences (NASDAQ:LAZR). I’m of the view that we’re at an inflection level within the LiDAR trade as automotive gamers are more and more making their strategic LiDAR sourcing choices within the subsequent one to 2 years, with a lot of them within the means of doing so. As I’ll elaborate beneath, I feel that Luminar has probably the greatest product and software program options portfolio within the trade, led by an owner-operator, and with a producing technique meant to have enough management and on the identical time, enabling fast scaling and price efficiencies.
Whereas that is my first Luminar article on In search of Alpha, I’ve posted a deep dive analysis into LAZR inventory in Outperforming the Market, the place I am going deeper into the shopper order e book, aggressive panorama, financials and valuation of the corporate.
Aside from Luminar, I’ve additionally performed intensive analysis on different LiDAR gamers, like Innoviz (INVZ), together with a deep dive into the corporate in Outperforming the Market for individuals who have an interest within the theme.
Let’s begin off with a quick introduction into Luminar.
Transient introduction
Luminar was based in 2012 by Austin Russell and Jason Eichenholz. Austin is at present the CEO of Luminar whereas Jason is serving as the corporate’s chief expertise officer.
Its present portfolio consists of each sensor {hardware} and notion and resolution making software program that was developed in-house, in addition to a excessive definition 3D mapping engine for brand spanking new ranges of car automation and higher automobile security options.
Luminar has spent the final 10 years constructing its LiDAR, chip-level up, assembly the fee, efficiency, and security necessities of its prospects. On the finish of the day, its merchandise and options are supposed to result in subsequent era ADAS and freeway autonomy for passenger and business autos.
Market alternatives
Much like Innoviz, Luminar sees the near-term alternatives for the market being within the ADAS and freeway autonomy house. Because of this within the near-term, the chance might be to reinforce, and never substitute, the driving force.
The extent of automation ranges from L0, which implies no driving automation, to L5, which implies full driving automation. L1, L2 and L3 means driver help, partial driver automation and conditional driver automation respectively. The extent of autonomy will increase from L0 to L5, with the human absolutely chargeable for all dynamic driving duties in L0, whereas in L5, the automated driving system is the one which makes all the choices for all dynamic driving duties.
As such, the near-term enterprise alternatives for LiDAR gamers like Luminar and Innoviz is in as much as L3 at this time.
Luminar portfolio
{Hardware}
Luminar’s fundamental product is its Iris LiDAR.
Luminar Iris LiDAR (Luminar)
The Iris LiDAR combines the laser transmitter and receiver to carry a 1550nm based mostly LiDAR. This compares to a 950nm based mostly LiDAR which Innoviz affords.
The Iris LiDAR affords a value efficient and automotive grade LiDAR resolution that for Tier 1s and OEMs.
One factor that differentiates the Iris Lidar is that there are a number of elements and options which are vertically built-in. The receiver, detector and laser options of Luminar’s Iris LiDAR is developed by its Superior Applied sciences & Providers section corporations. These corporations embody Freedom Photonics, Black Forest Engineering, and Optogration. Freedom Photonics is a producer of distinctive and revolutionary photonic elements, modules and subsystems, Black Forest Photonics gives full customized ASIC designs and providers, offering Full Customized ASIC/ROIC Designs & Providers and Optogration builds superior Photodetectors. On account of the inner improvement of those applied sciences, Luminar can then have a bonus by way of controlling its personal product roadmap and technological enhancements.
Some key metrics that differentiates Iris LiDAR sensors from different friends within the trade consists of its dynamically configurable dual-axis scan sensors that may detect objects as much as 600 metres away, over a horizontal area of view of 120° and a software program configurable vertical area of view of as much as 30°. This gives excessive level densities in extra of 200 factors per sq. diploma, thereby enabling long-range detection, monitoring, and classification over the entire area of view. On high of that, Iris is ready to meet the automotive reliability, price, measurement, weight and energy necessities.
Key specs (Luminar)
Software program
Luminar has its core sensor software program, notion software program and Sentinel underneath improvement at this time.
Luminar’s core sensor software program helps its companions to combine the LiDAR sensors and management and enrich the sensor knowledge stream earlier than notion processing.
Luminar’s notion software program is supposed to take the LiDAR point-cloud knowledge and translate that into actionable data. This data is ready to do issues like classify static objects like pedestrians, autos, lane markings, amongst others. On high of that, by means of inner improvement of its notion software program and in addition by means of the acquired belongings of Civil Maps, Luminar is then ready to make use of the point-cloud knowledge to derive exact automobile localization, which is able to then result in steady updates to a excessive definition map of a automobile’s atmosphere.
Luminar’s Sentinel is its full-stack software program platform. Sentinel will allow Proactive Security and freeway autonomy for automobiles and business vehicles.
Luminar’s software program merchandise are at present within the design and coding part of improvement and has not but reached technological feasibility as of the tip of 2022.
Product improvement and expertise
Luminar’s Iris LiDAR is predicted to SOP in 2022, whereas its Iris+ is predicted to SOP in 2025, with a next-generation LiDAR being underneath improvement in the mean time.
Luminar product roadmap (Luminar IR)
Luminar’s Iris+ LiDAR was revealed lately, with capabilities together with long-range validation facility that’s greater than 300 meters, a slimmer profile to its predecessor. It’s stated that Mercedes-Benz might be integrating Iris+ to its subsequent era automobile lineup. As may be seen beneath, the incremental advantages of Iris+ over Iris LiDARs are proven beneath. The following-gen LiDAR is predicted to make use of the expertise from Seagate, which it lately acquired.
Iris+ advantages over predecessor (Luminar IR)
Administration crew
One other owner-operator
After I was researching about Luminar, its CEO and co-founder, Austin Russell actually stood out.
At age 11, he developed his first visioning system “constructing prototype supercomputers and optoelectronic techniques with real-world functions in thoughts”.
At age 12, he wrote his first patent software, and over the subsequent 4 years labored on a number of photonics and imaging associated applied sciences
At age 16, he then turned an unbiased researcher on the Beckman Laser Institute.
And eventually, at age 17, whereas he was at Stanford College, Austin Russell developed the thought for Luminar.
He then dropped out of faculty after he obtained a $100,000 Thiel Fellowship. This can be a extremely prestigious program funded by billionaire Peter Thiel to assist nurture entrepreneurs.
On high of that, Austin Russell additionally turned the youngest self-made billionaire on the age of 25 years previous after Luminar went public.
The opposite two key members of the administration crew consists of Thomas Fennimore, Luminar’s Chief Monetary Officer, and Alan Prescott, Luminar’s Chief Authorized Officer.
Thomas has been with Luminar since 2020 and previous to that, he was the worldwide head of automotive at Jefferies Group for six years, and earlier than that spent 17 years at Goldman Sachs. Alan has been with Luminar since 2021 and he’s an automotive and autonomous trade authorized knowledgeable. Previous to becoming a member of Luminar, he was at Tesla, the place he spent 4 years as its Basic Counsel and earlier than that, he was at Uber.
Jason Eichenholz is the opposite co-founder of Luminar and he stays relatively low profile. I couldn’t discover what number of shares of Luminar does he at present personal however he’s nonetheless the Chief Know-how Officer in Luminar at this time.
It’s clear to me that Luminar’s co-founder and CEO is a really excellent and competent particular person within the house, and I like the standard of the administration crew, which is nicely poised for development, for my part.
Sturdy alignment of curiosity with administration
Earlier than I start delving into deeper points of Luminar’s funding case, it’s pertinent for me to spotlight the large alignment of curiosity of the administration crew, significantly so for the CEO and co-founder, Austin Russell.
As may be seen beneath, since itemizing in late 2020, Austin has obtained $0 in wage and $1 in wage in 2021 and 2022 respectively. In flip, his compensation comes from inventory awards price about $94 million.
Luminar Govt Compensation (Luminar Proxy Assertion)
Nevertheless, these inventory awards require a number of standards to be met earlier than they are often distributed to Austin, Thomas and Alan.
Fairness incentive award (Luminar Proxy Assertion)
Primarily based on the proxy assertion, it states that the inventory awards will solely vest if the operational milestone is met, and the service requirement and the inventory worth milestone is met.
Firstly, the simplest standards to be met is the service requirement. The inventory awards will vest in a sure share every year from the primary yr to the seventh yr, with 10% vesting within the first yr and 20% vesting within the seventh yr.
Secondly, I’m significantly within the inventory worth milestone as a result of one-third will solely vest if the share worth goes larger than $50, one other third will vest if the inventory goes to $60 or extra, and the final tranche will vest when the share worth goes larger than $70.
Final however not the least, the operational milestone is met when at the least one main program begins manufacturing.
Each the operational milestone and the share worth milestone have to be achieved earlier than seven years after the inventory awards vest.
Because of this, Luminar wants to satisfy its operational and inventory worth milestone within the subsequent 5 years or they won’t obtain the targets wanted to completely vest their inventory awards.
Manufacturing technique
Luminar sees its manufacturing processes and data as a key differentiator for the corporate.
As I highlighted within the Innoviz deep dive, Innoviz employs a contract producer technique in terms of manufacturing. Thus, Luminar is taking a barely completely different strategy, as I’ll spotlight subsequent.
Luminar designs and makes some elements that it deems essential in-house. This consists of its receiver ASIC and InGaAs photodiode. The corporate has an inner superior manufacturing line in Florida that’s meant for growing manufacturing and testing processes.
On account of manufacturing in-house, Luminar faces challenges like provide chain disruptions, however on the identical time, it is ready to improve the effectivity of its manufacturing course of and have extra management over it.
Luminar introduced in 2021 that they’ve entered into sequence manufacturing partnerships with Celestica and Fabrinet. This can complement Luminar’s in-house superior manufacturing facility talked about above.
The corporate is at present in the course of putting in its high-volume sequence manufacturing facility in Mexico, which might be operated by Celestica. Manufacturing is predicted to start within the second half of 2023. Earlier than that’s up and working, Luminar is at present producing Iris LiDARs in an present facility that’s owned and operated by Celestica.
Conclusion
As I’ve acknowledged to start with of the article, I’m of the opinion that we’re seeing the beginning of a robust interval of development within the LiDAR trade.
Automotive gamers are largely resulting from make their strategic sourcing choices for his or her LiDARs within the subsequent one to 2 years, with most of them going by means of rigorous testing and qualification earlier than selecting their LiDAR provider.
I feel we will see that Luminar has one of many main LiDAR product and software program options out there. On the identical time, the corporate is concentrated on innovating and bettering its expertise with Iris+ and the event of its next-generation LiDAR underneath approach. Additionally, Austin Russell, Luminar’s CEO and co-founder, actually stood out to me on condition that he doesn’t obtain any wage and his compensation comes from inventory awards that vest provided that the inventory worth goes materially larger to $50 per share at the least.
Lastly, its manufacturing technique is one that’s tailor-made to its enterprise because it vertically integrates components of its enterprise which is deems as essential, whereas different elements and components of the enterprise makes use of its manufacturing accomplice to allow scale and price efficiencies.