by Cedric ‘BIG CED’ Thornton
October 4, 2024
A current examine reveals that on relationship apps 70% of Black males do not smile of their profile picture.
Oct. 4 is World Smile Day and the oldsters at BLK need Black males to smile with their #BLKMenSmile Marketing campaign.
BLK, a relationship app, desires to encourage Black males to smile to unfold Black pleasure. They need Black males to smile extra as a brand new examine reveals that over 70% of Black males don’t smile of their profiles on relationship apps. It’s suspected that it could be due to societal requirements, perceptions of masculinity, and cultural pressures.
“The #BLKMenSmile marketing campaign is about difficult the norms that maintain Black males again from expressing their pleasure. We need to present {that a} smile isn’t simply an act of positivity — it’s a strong expression of self-love, confidence, and authenticity,” mentioned Jonathan Kirkland, head of Model & Advertising at BLK in a written assertion.
BLK has collaborated with Specific Your self Black Man for this marketing campaign as the corporate commits to showcasing constructive Black male expression, psychological well being, and cultural empowerment.
#BLKMenSmile spotlight the grins of all types of Black males because the video clip exhibits over 50 of them displaying their smiles to the world. In an effort for Black males to smile extra, the video highlights everybody smiling as each is proven by way of the clip. Hopefully, when Black males do create their profiles on relationship apps, they exhibit their smiles to let the world see that they don’t seem to be the stereotypical non-smiling, disheartened Black males as perceived in society.
The video exhibits inspirational quotes for Black males to comply with and dwell by to make Black males really feel higher about displaying their smiles.
“Each Black Man Deserves to Smile,” “Smile, Black Man,” “Your Pleasure is Your Energy,” and “A Smile is a Revolutionary.”
Whereas Black males are utilizing the BLK app, they are going to be capable to use a limited-edition digital sticker that was made solely for Black males using the app. The sticker exhibits a Black man smiling, with “Black Boy Pleasure” written in grillz throughout his enamel.
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