by Nahlah Abdur-Rahman
October 13, 2024
The label will accomplice will a number of HBCUs for its ‘Homecoming SZN’ album marketing campaign.
Interscope Geffen A&M Information will launch an HBCU-focused initiative that can happen the subsequent yr. The label will accomplice with a number of HBCUs for its “Homecoming SZN” album marketing campaign.
The initiative launches with the album “Homecoming SZN Compilation Vol. 1,” that includes songs from Interscope’s intensive catalog. The vinyl-only launch consists of hit tracks like Kendrick Lamar’s “Not Like Us,” Glorilla’s “TGIF,” and Soulja Boy’s “Flip My Swag On,” together with two new songs from rising artists.
“Traditionally Black Faculties and Universities have produced among the most outstanding figures in our nation’s historical past,” shared Interscope Geffen A&M’s govt VP/head of city advertising and marketing, Laura Carter, in an announcement obtained by Billboard. “However HBCUs’ contributions to tradition — particularly music — have been particularly profound. This is without doubt one of the many the explanation why this compilation mission is so essential to the artists and executives at Interscope Geffen A&M Information. We need to deepen our ties with HBCUs nationwide and are excited to embark on this year-long journey.”
The music will characteristic the homecomings of its accomplice establishments, which embrace Howard College, Tennessee State College, and Texas Southern College. Pop-ups led by college students at these HBCUs will grant attendees the chance to hearken to the mission in individual.
Black artist Laci Jordan designed the album covers, that includes art work that symbolizes the HBCUs on this groundbreaking program. Interscope and Champion sportswear have additionally created attire for every particular college, with proceeds from each buy benefiting the colleges.
Furthermore, Interscope and its overarching Common Music Group will create scholarships for potential interns from HBCUs. In constructing a pipeline to the music trade, they can even develop mentorship alternatives with HBCU grads to alumni workers. Activations are additionally underway for subsequent spring, alongside new partnerships with extra HBCUs.
“We’re excited to showcase this partnership that displays our dedication to pupil success and neighborhood engagement The contributions from Interscope Information empower our college students to pursue their goals. Collectively, we’re cultivating an surroundings the place creativity, entrepreneurship,and custom flourish as we rejoice Texas Southern College’s 97 years of wealthy legacy,” added Charlie Coleman III, Affiliate VP for improvement and alumni engagement.
As homecoming season continues throughout all HBCUs, Interscope intends to make this subsequent yr much more helpful for numerous college students.
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