Peanut, a social networking app for ladies, is launching a brand new function to assist customers monitor their pregnancies. The brand new Peanut Monitor software leverages seven years of information from questions requested on the social community and makes use of AI to anticipate questions that ladies have throughout totally different levels of their being pregnant.
Based in 2017, Peanut is a web based neighborhood that’s designed to attach ladies all through all levels of their lives, from puberty to menopause. Now, the corporate is giving ladies personalised and anticipatory steerage tailor-made to every stage of being pregnant.
Up till now, Peanut has been targeted on neighborhood and serving to ladies join with different ladies over shared experiences. With this new function, Peanut is taking its first steps into the utility component of its service by serving to ladies monitor their pregnancies individually.
“We’ve all the time been about neighborhood,” Peanut CEO and founder Michelle Kennedy informed TechCrunch. “However, what concerning the occasions once I truly am not seeking to interact with another person, however am seeking to supply data. It’s actually about serving you content material which we all know you’re going to ask as a result of all these different ladies throughout the seven years that we’ve got been going have been asking the identical.”
Peanut Monitor provides content material about what to anticipate throughout their present stage of being pregnant and what they need to be fascinated about by way of well-being. The app will floor content material written by gynecologists.
As well as, customers can entry the entire conventional metrics relating to being pregnant. As an example, Peanut Monitor will let you know in case your child is presently the scale of a peach or a pumpkin. Plus, the function will let you know what types of signs you might be experiencing.
Peanut Monitor stays true to Peanut’s core mission of neighborhood, because it additionally connects customers with different ladies who’re on the identical stage of being pregnant as them.
The function was requested by customers, as Kennedy says Peanut is able the place it may speak to its person base about what they wish to see on the platform, after which work with them to implement their imaginative and prescient.
Following Peanut Monitor, the startup plans to launch Peanut Develop subsequent yr to assist ladies anticipate the early levels of motherhood by monitoring improvement and milestones.
“You’ll be able to monitor your feed and your poops and all the opposite issues that it’s a must to do when you have got a new child,” Kennedy defined. “But additionally, what about you? How are you doing? How’s your temper? That form of monitoring is essential, notably when you consider postpartum melancholy, loneliness — all of these different components. I feel it’s actually vital as a result of what’s the purpose in telling somebody, sure, we diagnose you as lonely with out giving them the answer of ‘listed here are different ladies who’re in precisely the identical state of affairs as you, and this too shall go,’” she stated.
Peanut has raised $32 million in funding to this point. The corporate raised $10 million in a funding spherical in August 2022 that helped Peanut get to profitability. Earlier than that, the corporate closed a $12 million Collection A in Could 2020.
