by Jeroslyn JoVonn
November 7, 2024
Black Lady Digital shares its mannequin to amplify numerous content material creators.
Meet Black Lady Digital (BGD Media), one of many fastest-growing multicultural, independently-owned advertising and marketing companies within the creator area, is led by two dynamic Black ladies entrepreneurs.
Based and steered by CEO LaToya Shambo and CMO Latoya Bond, Black Lady Digital goals to ship progressive, data-driven advertising and marketing options tailor-made for manufacturers and creators who’re shaping the way forward for promoting and commerce. With many years of mixed expertise, these two enterprise leaders joined forces to create an company uniquely outfitted to navigate the complexities of multicultural advertising and marketing.
“The mission of Black Lady Digital is absolutely about how we pull the model and the creators nearer collectively to transcend the partnership and construct a deeper relationship,” Shambo tells BLACK ENTERPRISE.
The pair first met whereas collaborating on the 2023 Black Lady Digital Awards. Whereas many communicate of the competitors amongst ladies in enterprise, Shambo and Bond noticed a chance to merge their strengths and platforms.
“We have been going by means of the method of working collectively and I used to be seeing her expertise, she was seeing my expertise. We acknowledged that we each have these distinctive expertise that work rather well collectively,” Shambo shares.
By mixing Black Lady Digital’s experience in influencer advertising and marketing with The BBM Company’s power in movie star enterprise administration, BGD Media is exceptionally outfitted to sort out the intricacies of multicultural advertising and marketing.
“Along with her firm doing extra of the paid advertising and marketing, model administration, and communication technique, it actually complemented what we did on the Black Lady Digital facet with the company model partnerships and numerous creators,” Shambo explains.
“And collectively, we have been capable of come collectively and provide full-service media and advertising and marketing alternatives for our manufacturers and creators in order that the partnership simply goes deeper and it’s not floor degree.”
Shambo credit BGD Media’s success to their service providing of multi-marketing tiers that “brings the consumer nearer to the creator and the creator nearer to the consumer.” One among its newest initiatives is the inaugural Black Influencer Weekend, designed to showcase for main manufacturers and firms how Black creators not solely set tendencies but additionally drive significant cultural and financial shifts throughout industries.
Over the three-day occasion, greater than 1,500 attendees joined in full of life discussions and activations centered on group, connectedness, and variety amongst creators. Highlights included a VIP Creator recreation night time that includes a bowling competitors and life-sized Join 4, video video games, creating what Shambo describes as a “playland for creators.”
On Oct. 2, attendees participated in a day of inspiring and impactful discussions on the Influencer Influence Summit. Audio system included media character Yandy Smith; magnificence and life-style inventive director Tiarra Monet; and NCAA Champion and girls’s basketball coach Sydney Carter. Conversations lined matters corresponding to balancing careers past social media, sustaining psychological well being, and constructing significant partnerships.
The weekend concluded with the third Annual Black Lady Digital Awards, the place content material creators like Druski, Monet McMichael, and Kai Cenat have been honored for his or her energy, prominence, and recognition throughout numerous platforms. Moreover, enterprise leaders corresponding to Yandy Smith, Marvet Britto, and Mona Scott-Younger, have been celebrated as trailblazing influencers and visionaries redefining the digital panorama.
At its core, Black Lady Digital is dedicated to addressing the complexities of multicultural advertising and marketing, demonstrating that illustration issues and that success follows when manufacturers join with communities on a human and private degree.
“It’s not a monolith. It’s not only one group of Black folks. There are a number of folks, a number of cultures throughout the Black group,” Shambo says. “With the ability to articulate that. However that’s actually why manufacturers work with us. As a result of we’re capable of take into account the totally different cultures which can be inside every group.”
“We additionally focus totally on the eagerness factors and the pursuits of the audiences inside these communities,” she added.
What’s subsequent for Black Lady Digital? Shambo is aiming for international dominance.
“It’ll be the World Influencer Awards,” she says.
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