Jaguar unveiled its much-hyped electrical idea automotive in Miami on Monday, simply hours after leaked pictures of the rebranded automobile had been circulated on-line.
Early on-line response suggests the idea automotive would possibly seem extra acquainted to followers of Barbie or the Pink Panther than the normal house owners of a Jag.
Unveiled in two colors, Miami pink and London blue, the brand new electrical automotive, referred to as the Sort 00, is described by the model as a “idea with daring kinds and exuberant proportions to encourage future Jaguars”.
The mannequin options the Jaguar emblem laser-etched right into a brass ingot on both sides of the automotive, which themselves open to disclose rear-facing cameras that present a view for the motive force just like standard wing mirrors through screens situated within the cabin.
Probably the most eye-catching options, bar the colors, embrace the shortage of a rear windscreen, with rear-view cameras as an alternative put in underneath gold patches behind the entrance wheel.
Above sizeable wheels and wheel arches, the automotive’s entrance finish is capped by a windscreen that seems to meld into the aspect home windows, which taper in the direction of the again of the automotive, contributing to what Autocar describes as “a wraparound impact paying homage to a racing helmet”.
The British carmaker sparked controversy this November when it launched a sequence of dramatic adjustments, together with a brand new design and emblem, written as JaGUar, forward of turning into a completely electrical model.
Jaguar mentioned the brand new automotive makes use of a devoted electrical platform which ought to return as much as 478 miles of vary whereas fast charging will add 200 miles of cost in quarter-hour.
The production-ready model of the Sort 00, which shall be made within the UK, is about to be revealed late in 2025.
Though costs haven’t but been confirmed, it’s anticipated to value greater than £100,000.
Jaguar will launch three new electrical automobiles in 2026, having taken new automobiles off sale greater than a yr in the past to give attention to its rebrand.
Adrian Mardell, chief government of Jaguar Land Rover, mentioned: “The magic of Jaguar is near my coronary heart – an unique British luxurious model unmatched in its heritage, artistry and emotional magnetism.”
Previous to the launch, a spokesperson mentioned the agency was “conscious of pictures circulating on-line forward of Jaguar’s official reveal at Miami Artwork Week”.
Responding to the pictures, Jaguar confirmed that the colors at the very least had been correct. The spokesperson mentioned: “For the design imaginative and prescient, we now have chosen Miami pink and London blue. Miami pink celebrates the vibrancy of the town whereas London blue, a contemporary tackle the opalescent silver blue of the E-Sort, is a nod to Jaguar’s British heritage.”
The jettisoning of a lot of that conventional heritage has been trailed in teaser adverts that includes numerous fashions and no precise automobiles and the tagline “copy nothing”, a break from promoting custom that has generated widespread publicity and controversy, together with criticism of Jaguar in some quarters for promoting “woke” automobiles.
Jaguar executives mentioned that the carmaker needed to goal a brand new era because it transitioned from promoting diesel fashions.
The carmaker, which is owned by India’s Tata group, has been slower than many rivals to embrace electrical automobiles, promoting just one mannequin, the ageing Jaguar I-Tempo. Nonetheless, it’s investing £18bn to provide battery variations of its lineup alongside petrol automobiles. Deliveries of the electrical Vary Rover, made in its essential manufacturing unit in Solihull within the West Midlands, will begin on the finish of subsequent yr.
