“Bringing our members this record-breaking day of two NFL video games was the very best Christmas reward we might have delivered,” mentioned Bela Bajaria, Netflix’s chief content material officer in a written assertion. “We’re grateful for our partnership with the NFL, all of our great on-air expertise, and let’s please not neglect the electrifying Beyoncé and the good Mariah Carey.”
One other report was damaged in the course of the second recreation. The Ravens-Texans contest was the most-watched Christmas Day recreation on report seen by viewers between 18 and 34 years outdated with 5.1 million U.S. viewers (based mostly on Nielsen data courting again to 2001).
“We’re thrilled with our first Christmas Gameday on Netflix with NFL video games being streamed to a worldwide viewers,” mentioned Hans Schroeder, NFL govt vice chairman of media distribution. “Followers in all 50 states and over 200 nations world wide watched a number of the league’s brightest stars together with a stunning efficiency by Beyoncé in a historic day for the NFL.”
The sport was additionally successful on social media. With the hashtag, #BeyonceBowl, it rose to be the #1 worldwide development on X, previously referred to as Twitter as quickly as she hit the stage. The hashtag changed the hashtag, #Christmas itself. Even after Beyonce’s efficiency, Netflix had 10 of the highest 12 trending subjects on X within the US. #NFLonNetflix additionally trended world wide, reaching a peak of #2 in Australia, #3 within the UK and Germany, #5 in Brazil and France, and #6 within the US.
This recreation was the primary in a three-season partnership that the NFL has with Netflix to broadcast NFL video games on Christmas Day.
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