In March 2024, Venture Final Mile partnered with GeoPoll to conduct a survey on smartphone, app, and social media utilization in Mozambique. The target of the research was to realize an understanding of the cellular and social media panorama within the nation, together with the pursuits, attitudes, and behaviors of smartphone customers.
Survey Methodology
The research was carried out in Portuguese utilizing GeoPoll’s Cell Internet analysis platform. Cell Internet is a link-based survey mode that may be taken on a really fundamental cell phone browser.
For this survey, GeoPoll randomly sampled members from the intensive GeoPoll database of cellular subscribers in every province in Mozambique. This method known as easy random sampling and accesses the general database every day. The sampling technique was supposed to collect knowledge from a variety of age teams, gender, and areas inside Mozambique.
To bolster the survey’s attain all through Mozambique, GeoPoll additionally deployed internet advertising channels, leveraging a technique tailor-made to the particular demographics and profiles of the supposed respondents.
In whole, 750 respondents participated within the survey. All 11 provinces in Mozambique had been represented, with the most important segments from Maputo and Maputo Metropolis.
The distribution by gender was 77% male, 22% feminine, and a couple of% that specified “different.” Most respondents fell inside the 25-34 age vary at 61%, adopted by the
16-24 age vary at 23%, and the 35+ age vary at 17%.
All 750 respondents included within the survey had been required to personal or in any other case have entry to a smartphone.
Survey Findings
Key takeaways from the analysis embrace:
Though 95% of respondents on this research personally personal a smartphone and the remaining 5% have entry to a smartphone owned by a partner, member of the family, good friend, and so forth., solely 69% of respondents take into account themselves the first consumer of the smartphone (suggesting a big variety of shared units).
Barely extra males take into account themselves the first consumer (71%) in comparison with ladies (64%).
Ladies are extra possible than males to have simply began utilizing a smartphone inside the previous 12 months (10% vs. 5%).
Social media and messaging are by far probably the most extensively put in and used smartphone apps throughout gender and age teams.
Nearly all respondents use Fb (93%), and most use WhatsApp (81%) and SMS/textual content messaging (79%).
Most smartphone customers no matter gender or age depend on cellular knowledge as their major means for accessing the web (93%) and entry the web a number of instances a day (88%).
Most entry social media a number of instances a day (87%), primarily utilizing their smartphone (79%), and spend at the very least half-hour every time they entry it (72%).
Information prices pose the largest problem to utilizing social media and apps (69%), adopted by web connectivity (37%), and privateness issues (31%).
Perceptions of social media’s influence on native tradition and society skew constructive total. A 3rd of respondents consider the influence may be very constructive (32%), starting from 39% for respondents ages 35+ to 24% for respondents ages 16-24.
Most respondents throughout gender and age teams are utilizing health-related apps or chats on their smartphone (84%), and nearly all specific at the very least some degree of belief within the apps/chats they use.
When requested which varieties of apps they might prioritize if they’d restricted time, cash, or entry to their cellphone, by far the most important phase of respondents stated well being apps (48%), rising to 52% for girls.
Click on right here to obtain GeoPoll’s full written report on smartphone and social media utilization in Mozambique.
About GeoPoll
GeoPoll gives full-service analysis options in additional than 120 international locations globally, specializing in low- and middle-income international locations. Yearly, GeoPoll completes over 5 million surveys by way of a number of mobile-based distant and in-person knowledge assortment modes, powered by a community of 10,000+ interviewers from 65 name facilities, native groups, and direct partnerships with cellular community operators. Contact us to be taught extra about this research and our capabilities.
About Venture Final Mile
If you could find an ice-cold Coca-Cola product nearly wherever in Africa, why not life-saving medicines? Venture Final Mile is a world cross-sector partnership between donors, ministries of well being, and the personal sector that interprets provide chain and advertising greatest practices from the Coca-Cola ecosystem into personalized options for public well being challenges. We give attention to route-to- market, chilly chain strengthening, and strategic advertising and communications. We goal to enhance entry, availability, and demand for life-saving medicines and well being companies right down to the final mile in Africa. For the reason that first pilot in 2009, Venture Final Mile has remodeled into a number one public-private partnership for well being. We’ve got undertaken over 59 tasks throughout 17 African international locations, impacting the lives of greater than 43 million individuals.
Discover out extra at www.projectlastmile.com.
