In June 2025, the European Accessibility Act will come into impact and can be sure that the lives of disabled and older folks within the EU are improved by means of better entry to digital services and products all through Europe. Trying to elevate consciousness about inclusivity forward of the deadline, Nexer Digital, the human-centred analysis, design and growth company, has launched a brand new marketing campaign: ‘I Matter Too’.
The aim of the Nexer Digital marketing campaign is to encourage fintechs to behave and embrace digital accessibility. It appears to be like to vary the mindset that inclusivity is just a compliance requirement and is one thing a lot extra which might make an actual distinction.
I Matter Too sheds mild on the obstacles confronted by folks with disabilities in accessing digital providers, apps, and platforms, instruments which have turn out to be important to day by day life. The marketing campaign video, central to the initiative, highlights actual tales from people who’ve struggled with inaccessible applied sciences and providers. It emphasises the significance of getting it proper and creating inclusive digital experiences.
Hilary Stephenson, managing director at Nexer Digital stated: “The European Accessibility Act is a vital step in making certain equality, however compliance alone isn’t sufficient. By way of the I Matter Too marketing campaign, we’re calling on companies to take this as a chance to transcend the minimal necessities.”
Act now
Nexer Digital is urging companies to behave now, and never wait till the European Accessibility Act’s deadline. In doing so, they’ll keep away from fines, however it should additionally make it extra seemingly {that a} really accessible services or products is obtainable, reasonably than shoehorned in, with a purpose to meet a compliance regulation.
The accessibility of internet sites, apps, ATMs, card readers, and different digital interfaces are all issues that shall be analysed when the brand new regulation is introduced into full impact in June.
As a part of the marketing campaign, the corporate can also be offering a sequence of tips about its web site so fintech companies can take steps to make sure they’re really inclusive all yr spherical. These embody:
Understanding customers’ wants and being empatheticBuilding accessibility into design and developmentTraining groups on accessibilityWorking with accessibility expertsTesting usually with actual customers and assistive technologyMaking steady enhancements a habitEngaging with the accessibility neighborhood
Francis Bignell
