A GeoPoll Evaluation of TV & Radio Rankings (January – December 2024)
The media panorama in Kenya continues to evolve, with tv and radio remaining key sources of reports, leisure, and engagement for thousands and thousands of individuals. GeoPoll’s Viewers Measurement (GAM) knowledge from January to December 2024 gives insights into the most-watched tv stations and most-listened-to radio stations nationwide. This report supplies an summary of viewers preferences, peak listening and viewing instances, and regional radio dominance.
Understanding these basic traits is important for broadcasters, advertisers, and media planners seeking to make data-driven choices in a extremely aggressive house.
As you learn by this overview, keep in mind that this report supplies only a high-level abstract of viewers traits in 2024. There are often month-by-month and week-by-week modifications that aren’t accounted for on this report. For deeper insights, resembling hourly viewers fluctuations, detailed regional breakdowns, promoting effectiveness, and content material efficiency evaluation, please attain out.
High TV Stations in Kenya
Tv continues to draw massive audiences in Kenya, with Citizen TV sustaining its place because the most-watched channel. Different main stations resembling NTV, KTN, KBC, and Maisha Magic East additionally reached a major variety of viewers to spherical up the High 5.
High 10 TV Stations by Attain (January – December 2024)
Rank
Stations
Attain %
1
Citizen TV
79
2
NTV
67.7
3
KTN
67.1
4
KBC
64.2
5
Maisha Magic East
64
6
K24
63.4
7
TV 47
62.5
8
SuperSport
61
9
KTN Information*
60.7
10
Akili Children
60.2
*KTN Information has since been merged with KTN.
TV Viewership by Dayparts
Early Morning (6:00 AM – 9:00 AM): Citizen TV and NTV dominate morning information and speak present programming, with a gentle viewers tuning in for breakfast bulletins and present affairs discussions.
Mid-Morning (9:00 AM – 12:00 PM): Whereas Citizen continues to guide this time block, Maisha Magic East and Inooro TV see elevated viewership, significantly for native cleaning soap operas and life-style exhibits.
Afternoon (12:00 PM – 7:00 PM): Akili Children, KTN, and Supersport achieve traction as youngsters take cost of the distant controls and get residence from college, in addition to leisure packages and sports activities segments.
Prime-Time (7:00 PM – 9:30 PM): The height of TV consumption in Kenya, dominated by Citizen TV, NTV, and KTN. Citizen TV peaks at 27.56 million viewers at 7:00 PM, whereas NTV attracts 17.47 million viewers on the similar hour.
Late Evening (9:30 PM – Midnight): Viewership drops considerably post-prime time, except for SuperSport as soccer lovers watch late-night fixtures.
Weekend and Particular Programming Developments
SuperSport experiences the largest weekend development, benefiting from soccer and different sports activities protection.
Akili Children TV additionally experiences a major bounce with their household and children’ programming.
Native drama sequence on Maisha Magic East and Inooro TV maintain a robust weekend following.
Weekend information bulletins stay essential viewers drivers for Citizen TV and NTV.
High Radio Stations in Kenya
Regardless of the onslaught by social media and podcasts, radio continues to function a main info and leisure platform in Kenya, reaching a large viewers throughout city and rural areas. Probably the most listened-to stations on the nationwide stage in 2024 had been:
Rank
Stations
Attain %
1
Radio Citizen
72.4
2
Radio Jambo
68.6
3
Radio Maisha
68.1
4
Milele FM
64.2
5
Basic 105
63.7
6
Radio Taifa
61
7
Kiss FM
59.6
8
KBC English Service
58.8
9
NRG Radio
36.9
10
Kameme FM
34
Breakfast exhibits are the prime of radio, with the best radio listenership noticed at the moment block. Citizen Radio, Basic 105, Radio Jambo, and Radio Maisha appeal to the best listenership, pushed by their life-style and political morning speak exhibits.
Regional Vernacular Radio Leaders
Regardless of the dominance of nationwide giants, vernacular radio stations held important affect of their respective areas. In Central Kenya, Kameme FM and Inooro led the market. Kaya and Msenangu had been the highest vernacular stations within the Coast area, whereas Ramogi and Mayienga had been common within the Lake Area. In Decrease Jap, Musyi and Mbaitu dominated, and within the Rift Valley, Chamgei and Emoo led the airwaves. Egesa and Minto had been distinguished in South Nyanza. Western Kenya was extra fragmented, with the highest vernacular stations Ingo, Mulembe, and West Kenya being seventh, eighth, and ninth, respectively, in a area dominated by nationwide Swahili stations. Equally in Nairobi, being cosmopolitan, vernacular stations recorded much less share, with Kameme FM the one vernacular station within the High 10 (ninth).
Area
High Vernacular Station
Market Share (%)
Central
Kameme FM
16.4%
Coast
Kaya FM
7.3%
Lake
Ramogi FM
22.8%
Decrease Jap
Musyi FM
10.2%
Nairobi
Kameme FM
5.1%
Rift
Chamgei FM
8.1%
South Nyanza
Egesa FM
20.6%
Western
Ingo FM
4.1%
Higher Jap
Meru FM
8.2%
General, Radio Citizen was the main station within the Coast, Decrease Jap, Higher Jap, Western, and Rift areas. Basic 105 led in Nairobi, Kiss FM within the Lake area, and Egesa FM in South Nyanza.
GeoPoll Viewers Measurement
GeoPoll supplies real-time, data-driven insights into media consumption patterns in Kenya and internationally. Whether or not you want each day viewers measurement, on-demand media analytics, or a custom-made report masking a particular time interval, GeoPoll Viewers Measurement gives the instruments that will help you make knowledgeable choices for media promoting or programming.
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