A Recap of Actual Property’s Legendary Studying and Networking Convention
Focus was the driving pressure behind this 12 months’s Keller Williams Household Reunion. Attendees descended on the Mandalay Bay Conference Heart in Las Vegas powered up and able to optimize their time studying from essentially the most profitable brokers, leaders, specialists, and coaches in actual property. FR25 delivered – after which some.
In 2020, Las Vegas formally modified its slogan to “What Occurs in Vegas, Solely Occurs Right here.” That’s true for Household Reunion, too. Whereas this 12 months was the primary FR for a lot of, others have made it a recurring, non-negotiable funding of their skilled improvement. The mix of recent and acquainted faces makes for a relentless stream of dynamic discussions and high-energy relationship-building that solely occurs in individual.
However those that couldn’t make it IRL weren’t neglected of the training. The FR25 Digital Expertise supplied a curated livestream of choose classes all through the week. And whereas this 12 months’s occasion is behind us, there’s nonetheless a approach to catch content material you could have missed or wish to revisit. FR25 Unlocked presents free entry to highlights, key insights, and professional discussions, together with Gary Keller’s Imaginative and prescient Speech and 10 BOLD Truths, The ONE Factor With Jay Papasan, rapid-fire teaching classes with Cody Gibson, Mega Agent panels, and a lot extra.
Bookmark FR25 Unlocked, then learn on for unique protection of Jamie Kern Lima’s keynote, session takeaways, and a recap of actual property’s now-legendary studying and networking convention.
Well being, Wealth, and Mindset: Massive-Image Considering at CEO Summit
On Monday, the sold-out CEO Summit set the stage for the week forward. The occasion opened with Gary Keller, Jay Papasan, and Jason Abrams discussing the significance of getting clear in your function – and purposefully feeding your mind.
What adopted was simply that. 5 outstanding keynote audio system – advertising and marketing guru Jay Baer, Dr. Robyne Hanley-Dafoe, KW’s personal Julia Lashay Israel, Stanford professor Chip Heath, and YouTube professional Sean Cannell – lined big-picture subjects from organizational habits and video advertising and marketing to range, model differentiation, and resilience. Charlotte Savoy, working principal and agent with the KW® Collective, was attending her 18th Household Reunion. She described CEO Summit as the proper springboard for FR. “We’re not truly speaking about actual property,” Charlotte defined. “We’re speaking about well being and wealth and mindset. The audio system that they carry into that room are a sport changer – and an awesome begin to the week.”
Sales space-Busting Activations: An Interactive Exhibit Corridor
The Exhibit Corridor got here alive when the doorways opened for the official FR25 Welcome Get together on Monday night. Along with LABS reside demos and bite-size academic classes on the KWU Amphitheater, the corridor was host to vendor cubicles, a prize-filled scavenger hunt, and professional-grade selfie studios. Those that dropped by the KW Listening Lounge might hear how KW has modified lives and share their very own tales, whereas the Purple Label retailer was the place to fill up on unique FR25 merch. Sponsored pop-up espresso bars and mini-markets stationed all through the corridor made it simple to gasoline up and never miss a second.
Whereas networking occasions stored the social gathering going after hours, our cash was on an early bedtime to be prepared and rested for Opening Ceremonies and Gary’s Imaginative and prescient Speech on Tuesday morning.
The State of the Business: Gary Keller’s 2025 Actual Property Business Forecast
Paired with the opening ceremonies that acknowledge the 55+ areas that make up Keller Williams Worldwide, Gary’s Imaginative and prescient Speech is without doubt one of the most anticipated classes at FR. In his signature no-nonsense fashion, Gary covers the forces that drive U.S. and Canadian actual property markets, historic developments, and the present financial elements which have the largest influence on actual property gross sales and homeownership. New this 12 months, Gary additionally touched on financial dangers, together with unpredictable federal coverage, pure disasters, and worldwide conflicts, together with developments within the switch of generational wealth.
In terms of residential actual property, Gary reported that dwelling gross sales within the U.S. are at a 29-year low. Whereas that’s a contemporary flooring, he defined there’s nonetheless loads of alternative for these ready to get their unfair share. People and households who’ve to purchase or promote attributable to life occasions will nonetheless get into the market. And with rates of interest on the rise once more, those that had been ready for decrease charges are beginning to shift their pondering. In response to the NAR 2024 Profile of Dwelling Patrons and Sellers, 86% of patrons use an actual property agent and 81% of sellers work with the primary agent they speak to. Which means if you happen to’re an agent, proactive lead era will provide you with a significant benefit, particularly when paired with ongoing communication to your sphere.
No matter circumstances deliver, Gary mentioned you possibly can present the best worth to your shoppers by serving to them perceive the elements that have an effect on actual property, and educating them on the advantages of homeownership. Staying knowledgeable and updated on market situations makes you an asset to your sphere – and you can begin with Gary’s Imaginative and prescient Speech slide deck.
Household Serving to Household: A Give attention to Caring, Sharing, and Giving
KW Cares® was a function all through FR this 12 months. Between floods in North Carolina and wildfires in Los Angeles, KW Cares® has been working in excessive gear to distribute each financial and in-kind donations to market facilities and particular person KW® associates – and the necessity is ongoing. The non-profit is sustained by way of the KW household itself: Associates who give with each transaction are the first supply of the funding that allows the group to make a right away and significant influence, when and the place assist is required.
At Inspirational Morning, KW legend Mo Anderson and Chief Management Officer Mark Willis talked with KW® leaders Mark Brenneman, Kent Temple, and Carrie Herman about their expertise organizing reduction efforts by way of their KW® market facilities within the Carolinas. The trio relayed how an emergency provide of mills from KW Cares®, which arrived on the scene earlier than FEMA, helped save lives when energy and water had been minimize off to the area. As Mark Brenneman mentioned, “KW Cares might be our legacy. It permits us to care for our folks, which then permits our folks to care for their households and the neighborhood.”
Following FR, KW Cares® shared the annual award winners for transactional giving by each area and market heart, and introduced the launch of the 2025 contest for the coveted crystal truck.
The FR25 Cell Expertise: Agenda-Planning Made Straightforward
With tons of of classes throughout 5 days, plus networking occasions and neighborhood mixers, it’s not exhausting to pack an FR agenda from early morning to properly previous sunset.
This 12 months, the FR25 cellular expertise proved a useful improve, making it simple to discover classes and plan every day. Accessible to each KW® associates and visitor attendees, the app allowed customers to type classes by viewers, session kind, matter, and greater than 500 (!) audio system and panelists. Whereas conference facilities could be overwhelming, the in-app maps and cellular notifications helped attendees discover their approach and keep on high of upcoming occasions. And bonus factors go to KW’s tech workforce. The FR25 cellular expertise was constructed in-house and was accessible proper inside KW Command.
An Unstoppable Keynote Speaker: Jamie Kern Lima
“Had I given up, I’d’ve doubted myself out of my very own future.”
These had been the phrases of entrepreneur and best-selling writer Jamie Kern Lima. As she defined throughout her keynote, Jamie spent eight years creating IT Cosmetics, dealing with round the clock work hours, weight discrimination, and innumerable rejections from buyers and retailers. However Jamie couldn’t shake the sense that she was destined to deliver her merchandise to girls who wanted them.
It was a mix of imaginative and prescient and an inside figuring out that helped her maintain going – and her conviction paid off. Jamie constructed the largest magnificence model in QVC historical past and bought IT Cosmetics to L’Oréal for $1.2B in money in 2016. Within the course of, she grew to become the primary feminine CEO of a L’Oréal model within the firm’s historical past, and landed on the Forbes listing of America’s Richest Self-Made Ladies. Since then, she’s written two best-selling books, Consider IT and Worthy, funded management coaching in prisons and shelters, and donated greater than $40 million in merchandise and funds to assist girls face the results of most cancers with confidence. However first, she needed to cope with rejection and her personal self-doubt.
Throughout her Thursday morning speak, Jamie shared that she grew up in the true property business; her mother and stepdad owned an unbiased escrow firm. Watching her mother and father press on by way of the market’s highs and lows, she discovered what it appears to be like like to carry onto self-belief when instances are robust.
As Jamie walked the viewers by way of an interactive train, she led with the query, “What’s a method self-doubt has already value you in your life and enterprise?” She requested viewers members to think about what influence self-doubt can have on their profession 5 and 15 years from now, and what it’s going to value them if nothing modifications. Because the viewers took time to replicate, the influence of Jamie’s query was palpable – and tears began to roll.
In terms of working by way of robust instances, Jamie mentioned she believes self-doubt is extra detrimental than the state of an business or an financial system. That’s as a result of our sense of self-worth turns into our ceiling, and we are able to doubt ourselves out of our future. To construct IT Cosmetics, Jamie mentioned the one most necessary factor she did was to make the choice to belief herself – and she or he left the viewers with one remaining query: What’s a method you’re going to cease doubting the ability that’s in you?
Household Reunion: A Legendary Studying and Networking Occasion
On the high of her keynote, Jamie Kern Lima welcomed the viewers with an enormous smile and shouted, “Your Household Reunion is known!”
Whereas we already knew FR was completely different, we discovered how our tradition makes a distinction past our personal KW household. Jamie went on to elucidate that she and FR24 keynote speaker Mel Robbins have been buddies for years. When Mel left the primary stage final 12 months following a presentation that introduced the home down, she referred to as Jamie to inform her she’d by no means been to an occasion fairly like Household Reunion. Slightly than feeling depleted from giving her all to her keynote, Mel informed Jamie she left FR crammed up with power and enthusiasm from the viewers.
Jamie informed us she turns down 99% of the talking requests that come her approach. However because of KW’s distinctive tradition, she was on board to share her information – and her figuring out. That’s a lesson value taking dwelling.
Don’t miss the subsequent legendary Household Reunion, Feb. 21-24, 2026, in Atlanta, Georgia.
