by Jeroslyn JoVonn
March 20, 2025
DELEÓN‘s latest initiative goals to amplify the following era of DJs.
DELEÓN is leveraging its affect within the spirits business to assist the following era of proficient DJs.
By means of DELEÓN‘s “Daring Spirits, Rise” initiative, the tequila big has launched the Opening Acts Pledge, designed to empower creatives with mentorship, studio time, and efficiency alternatives. As the last word prize, one fortunate winner will obtain the possibility of a lifetime — to DJ on the pink carpet on the BET Awards.
The initiative is a collaboration with Andre Energy’s Hyperlink Up music collective, which helps rising DJs, and BET Media Group. The chosen winner will take part in a content material shoot on Might 12, offering them with a platform to share their journey and join extra deeply with business leaders and creatives.
”DELEÓN Tequila is about boldness, whether or not in craftsmanship, creativity or tradition,” Ari Anderman, DELEÓN Tequila Model Director, stated in a press launch. “With the DELEÓN Tequila Opening Acts Pledge, we’re not simply supporting rising DJs; we’re providing them the instruments, entry, and platforms to take their sound additional. Music is a strong power that brings individuals collectively and we’re proud to spend money on the following era of expertise.”
The initiative will roll out in main cities throughout the nation, together with Atlanta, Philadelphia, and Los Angeles. At every cease, DELEÓN will workforce up with Hyperlink Up for in-person occasions the place rising DJs will carry out for stay audiences and obtain hands-on mentorship from Andre Energy, serving to them refine their abilities and elevate their careers.
”As a DJ, you’re not simply taking part in tracks, you’re creating an expertise and bringing individuals collectively,” stated Hyperlink Up Founder Andre Energy.
“Hyperlink Up is about giving rising DJs that shot and placing them in areas the place they’ll showcase their expertise, join with new crowds, and develop their careers. I’m excited to accomplice with DELEÓN to go to new cities and create actual alternatives for the following era of daring creatives to rise.”
DELEÓN has additionally partnered with UnitedMasters to offer 1,000 rising DJs with subscriptions to UnitedMasters’ SELECT tier, providing unique entry to music distribution, brand-building instruments, and direct business connections. Moreover, DELEÓN will present 500 hours of premium studio time in Los Angeles and New York Metropolis, together with mentorship from prime business insiders.
DJs in search of a career-defining alternative can enter HERE for an opportunity to carry out stay on the BET Awards pink carpet on June 9.
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