Nvidia CEO Jensen Huang has been noticed sporting black leather-based jackets that value hundreds of {dollars}. It’s a style selection impressed by his spouse and daughter that he’s continued for at the least 20 years now. Some individuals have tried to say the price of his jackets correlates to Nvidia efficiency, but it surely’s not confirmed.
The late Steve Jobs had his black turtlenecks, Mark Zuckerberg wore his black hoodie sweatshirts, and Invoice Gates typically sported a sweater over a collared shirt. These billionaires stored their types comparatively easy and seemingly budget-friendly. However one tech titan has offered a extra trendy—and generally flashier—look.
Nvidia CEO Jensen Huang is almost all the time seen sporting a black leather-based jacket. And these aren’t low-cost fake clothes. Most of the leather-based jackets in his wardrobe value a number of thousand {dollars} a pop—and he hasn’t shied away from how his style decisions have surrounded his identification.
“You could know me higher as ‘the man within the leather-based jacket who repeats issues thrice,’” Huang wrote when he hosted a Reddit AMA in 2016. It actually is his signature look, and one he proudly wore on the quilt of Time in 2021 when he was one in every of its males of the yr.
Trend specialists confirmed to Fortune that Huang typically wears luxurious menswear model Tom Ford, the place some jackets value greater than $10,000 a bit. For instance, Huang gave the impression to be sporting a biker-style black leather-based jacket by Tom Ford at Nvidia’s GTC 2025 keynote speech.
Trend specialists have had differing views on precisely which Tom Ford jacket he was sporting, however the potential types vary from roughly $5,000 to $7,000. And in final yr’s keynote tackle, Huang was believed to be sporting a lizard-embossed Tom Ford jacket that value virtually $9,000. However that’s only a drop within the bucket for Huang, contemplating his internet value is $104 billion and Nvidia’s market cap is nearing $3 trillion.
“It’s not his first rodeo. He wears lots of Tom Ford. They’re all costly,” Reginald Ferguson, proprietor and founding father of menswear style consultancy New York Trend Geek, instructed Fortune. “He’s discovered his lane and he’s sticking to it. I doubt he has a bike exterior. The black jackets go nicely together with his grey hair.”
Why Jensen Huang wears a black leather-based jacket
Huang additionally admitted final yr in an interview with HP his style decisions didn’t come from his personal inspiration. “I’m completely satisfied that my spouse and my daughter gown me,” Huang mentioned, including he doesn’t prefer to put on a watch—in contrast to a few of his millionaire and billionaire friends—as a result of he prefers to stay within the second. A spokesperson for Huang beforehand instructed The New York Occasions Huang had been sporting black leather-based jackets “for at the least 20 years.”
Nvidia CEO Jensen Huang addresses individuals on the keynote of CES 2025 in Las Vegas, Nevada, on January 6, 2025. Throughout the presentation, Huang unveiled a spread of latest chips, software program, and companies, reinforcing Nvidia’s management in synthetic intelligence computing and its continued innovation throughout industries. (Picture by Artur Widak/NurPhoto by way of Getty Photos)
Though black leather-based jackets is usually a wardrobe staple piece, Huang isn’t afraid to have a bit of enjoyable together with his style decisions. He’s additionally just lately been noticed in “bolder, extra subtle designs” like crocodile- or lizard-embossed leather-based jackets, Veronica Zhai, proprietor of New York-based luxurious sustainable style model Zhai, instructed Fortune. Nonetheless, Huang opts for extra understated types from Dunhill in culturally conservative settings like Taiwan, she added.
Some social media customers have tried to attract a correlation between the worth of Huang’s leather-based jackets and Nvidia’s inventory efficiency, but it surely’s a tough development to show.
“Jensen Huang’s leather-based jacket value throughout CES: $8,990. NVIDIA inventory value throughout CES 2025: $149.43. Jensen Huang’s leather-based jacket value throughout GTC 2025: $6,990 #NVIDIA inventory value throughout GTC 2025: $115.43,” one consumer posted on Tuesday. “Inventory down 23%, jacket down 23%. Coincidence? I don’t suppose so.”
Nvidia declined to remark about Huang’s style decisions and whether or not there’s a correlation between the price of his jackets and Nvidia’s inventory efficiency.
Why tech executives create signature seems
Executives of main firms like Nvidia, Apple, and Microsoft are busy, so making a signature look may also help with choice fatigue, Zhai mentioned.
Carrying all black or the identical piece makes decision-making simpler, she mentioned, including that having a constant signature fashion turns into an extension of the chief’s private model.
“We see them stepping exterior their consolation zones—Jeff Bezos being a primary instance,” Zhai mentioned. “Even Zuckerberg is evolving his picture, shifting from a nerdy, ‘do-good’ persona to a cooler look.”
Though many tech executives don’t have a signature look, Ferguson mentioned, Jobs picked his Issey Miyake black mocknecks as a result of he was making a uniform and didn’t wish to suppose a lot about what he wore. Ferguson known as Zuckerberg’s selection to simply put on black hoodies “lazy,” however that he’s “developed [and] positively has a stylist now.”
General, a tech government’s selection about their clothes makes an announcement.
“It’s the revenge of the nerds,” Ferguson mentioned. “They’re attempting to be fly.”
This story was initially featured on Fortune.com
