by Cedric ‘BIG CED’ Thornton
March 26, 2025
VII(N) The Seventh Property, which debuted in November 2024, will likely be bought on the enviornment
Former New York Knicks ahead Carmelo Anthony not too long ago introduced that he has entered right into a partnership with the Mecca of Basketball, Madison Sq. Backyard in New York Metropolis, to promote his wine within the enviornment.
In a latest Instagram submit, Melo merely acknowledged that VII(N) The Seventh Property is now accessible at Madison Sq. Backyard.
Anthony co-founded VII(N) The Seventh Property together with his enterprise associate, Asani Swann. The enterprise companions introduced the launch of their model in November 2024 by way of social media by way of their Instagram web page.
“🍷✨ Thrilling information! Our new wine assortment is launching this Thursday, November seventh! To get entry to this unique supply, you need to join. Click on the hyperlink in our bio to be the primary to obtain it. Should be 21+…#WineLaunch #ExclusiveOffer #SignUpNow #NewWine #LimitedEdition #WineLovers #Cheers #WineCommunity“
Every week after launching their wine firm, the founders introduced that they had entered right into a partnership with Stagwell after connecting with the corporate by way of an present relationship that developed at an occasion, Sport Seashore 2023. Collectively, each firms launched the first-ever Wine and Spirits Competition at Cannes Lions the subsequent 12 months, at Sport Seashore in 2024.
They’re persevering with their collective efforts by working collectively for future success.
“We look ahead to working intently with Stagwell and ushering in new alternatives for each of our companies,” mentioned Swann, Founding father of Enterprise Past the Ball and Co-Founding father of VII(N) The Seventh Property. “By combining our strengths and attain, we’ll have the flexibility to amplify our affect in each sports activities and enterprise throughout platforms.”
After enjoying 19 seasons within the NBA, Anthony retired and is now concentrating on a plethora of companies underneath his management. Though he by no means gained an NBA title, he was some of the revered gamers within the league when he laced up his sneakers for the Knicks, and the Denver Nuggets, together with stints with the Oklahoma Metropolis Thunder, the Houston Rockets, and the Portland Path Blazers earlier than ending his profession with the Los Angeles Lakers.
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