by Jeroslyn JoVonn
March 19, 2025
The Doux linked with the neighborhood because the official magnificence sponsor of MC Lyte’s “1 of 1” tour.
Textured hair care model The Doux was represented in a serious means after being chosen because the official magnificence sponsor of MC Lyte’s “1 of 1” tour.
Famend for mixing hip-hop tradition with magnificence, The Doux honors cultural pioneers with this dynamic collaboration. Hailed because the “fastest-growing textured hair care model,” The Doux secured the partnership simply as MC Lyte’s nationwide tour kicked off final month.
The 13-city tour, which included stops in Pittsburgh, Pennsylvania, Rochester, New York, and St. Louis, Missouri, allowed The Doux to supply unique magnificence experiences to concertgoers, have interaction followers and have fun the highly effective connection between music, tradition, and self-expression.
“Hip-hop is greater than music—it’s a motion that has profoundly formed my life,” The Doux Co-founder and Artistic Director, Maya Smith, stated in a press launch. “MC Lyte isn’t simply an icon—she’s a trailblazer who has paved the way in which for thus many. We at The Doux are superfans and honored to be a part of her tour.”
MC Lyte’s “1 of 1: Reflections of Lyte Tour” was created to encourage, uplift, and educate audiences. Mixing storytelling with a ardour for authenticity, the tour celebrates artistry and self-expression. The Doux is proud to assist this journey, uniting the worlds of music and wonder.
“Creatively, The Doux has all the time drawn inspiration from the music neighborhood, and this new partnership continues that custom,” Co-founder and COO Brian Smith added. “We’re excited to assist MC Lyte as she brings her highly effective artistry to the stage.”
MC Lyte’s 1 of 1: Reflections of Lyte Tour is a robust celebration of resilience and empowerment, supporting her newest album, 1 of 1. With performances in main cities nationwide, the tour options collaborations with artists like JoiStaRR, Stevie Surprise, Warryn Campbell, Lil Mama, and Frequent. Designed to encourage audiences to embrace their distinctive journeys, it highlights the power of perseverance. The tour kicked off in Pittsburgh Feb. 20 and concluded in Lansing, Michigan, March 16.
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